THE EFFECT OF INCREASED COOKING OIL PRICES ON THE INCOME AND PROFITS OF STREET VENDORS IN THE MANGLI RED LIGHT CROSSROADS JEMBER REGENCY

Abstract

This study aims to determine the increase in the price of cooking oil on the income and
profits of street vendors in the Mangli red light intersection area, Jember Regency. This
research is qualitative by presenting the results of interviews in the field. The samples taken
were 129 street vendors in the Mangli red light intersection area, Jember Regency. The
results of this study, the average income of traders during the increase in cooking oil prices is
almost 40% with smaller profits, which is decreased by around 50% than usual. This means
that the impact caused by the increase in cooking oil prices is quite significant in affecting the
income and profits of street vendors. In addition, other influences that arise include fewer
customers every day, fewer customers buying products from street vendors, because they are
more concerned with the main product, in this case the nine basic ingredients. With
increasing business conditions, street vendors switch professions, some even stop trading or
stop waiting until the price of cooking oil recovers as before.