THE EFFECT OF PRODUCTION AND MARKETING ASSISTANCE ON THE DEVELOPMENT OF MICRO, SMALL AND MEDIUM ENTERPRISES

Suwarso -

doi:10.31967/mba.v5i2.602

Suwarso - University of PGRI Argopuro Jember

DOI: https://doi.org/10.31967/mba.v5i2.602

Abstract

One of the functions of higher education is as a medium for transferring knowledge to the
community, namely research and community service. Through this program, the author
conducted a research entitled the effect of production and marketing assistance on the
development of micro, small and medium enterprises at UD. Seger Prosperous Banyuwangi
Regency. The method used in this research is direct observation to the field. The results of this
study, that the influence of production and marketing assistance on the development of micro,
small and medium enterprises (UD. Seger Makmur Banyuwangi Regency), there is a significant
increase in the quantity and quality of production with equipment innovation. Meanwhile, in
terms of marketing, with the planned promotion there is a significant increase in the quantity of
new customers, wider market coverage and increased revenue.
Keywords: Assitance, production, marketing.