THE IMPACT OF COVID 19 IN THE DEVELOPMENT OF THE STUDENT BUSINESS GROUP OF THE ACCOUNTING STUDY PROGRAM AT THE AKADEMI AKUNTANSI PGRI JEMBER

Abstract

This study aims to determine the impact of covid 19 in the development of the student business
group of the accounting study program at the Akademi Akuntansi PGRI Jember 2021. The
method used in this research is direct observation in the field. From the results of research on
several student businesses, various findings were obtained. This research is qualitative in nature
with samples taken from students who carry out business activities. The results of this study
indicate that the impact of covid 19 in the development of business groups of students in the
accounting study program at the Akademi Akuntansi PGRI Jember of Accounts has two impacts,
namely positive and negative, that this student business group experiences problems with
decreasing product processing, promotion / advertising increases but decreases in sales, prices
and services. experienced an increase with a low profit level, the relationship between business
members was maintained well, while the customers continued to establish a more
communicative relationship, there was an increase in high enthusiasm for striving earnestly and
willing to learn
Keywords: Business, Students, Covid 19.