DINAMIKA RESELLER PADA ONLINE SHOP JAM TANGAN JURAGAN7AM

Puji Lestari Reski Fitriani; Mohamad Dimyati; Imam Suroso

doi:10.31967/relasi.v14i1.248

Puji Lestari Reski Fitriani Universitas Jember
Mohamad Dimyati Universitas Jember
Imam Suroso Universitas Jember

DOI: https://doi.org/10.31967/relasi.v14i1.248

Abstract

A significant increase in internet usage provides a great opportunity for online business activists. According to a survey in 2016 there are 132.7 million Indonesians are connected to the internet of a total population of 256.2 million people, with a percentage of 77% of the amounts that do online shopping. Increasing the number of internet users it also affects the online shop juragan7am, which is growing. This research is a qualitative research with phenomenology model. The selection of informants using non-random-sampling or nonprobability sampling method of 9 informants. Sampling technique used is Accidental Sampling technique. The result of this research is motivation of entrepreneur become motivation which is informant as a reseller. Price and marketing media has no influence on the dynamics of reseller that occurs in online shop juragan7am. Keywords: reseller, motivation, online shop, entrepreneur, phenomenology.

Author Biographies

Puji Lestari Reski Fitriani, Universitas Jember

Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis

Mohamad Dimyati, Universitas Jember

Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis

Imam Suroso, Universitas Jember

Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis

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