STRATEGI PEMASARAN BISNIS KULINER NASI KULIT PAS KANTONG DI KOTA JEMBER MENGGUNAKAN INFLUENCER MELALUI MEDIA SOSIAL INSTRAGRAM

Nico  Leonardo Wiyanto; Saiful  Amin; Ahmad  Sauqi

doi:10.31967/prodimanajemen.v4i1.913

Nico Leonardo Wiyanto Institut Teknologi dan Sains Mandala
Saiful Amin Institut Teknologi dan Sains Mandala
Ahmad Sauqi Institut Teknologi dan Sains Mandala

DOI: https://doi.org/10.31967/prodimanajemen.v4i1.913

Keywords: Culinary Business; Influencers; Instagram; Social Media; Marketing Strategy

Abstract

This research was conducted to analyze, know, describe and also examine marketing strategies using influencer services from Nasi Kulit Pas Kantong. This research uses a qualitative narrative study approach where after we analyze the existing data, we retell the facts in the field narratively. The results of this study show that using marketing strategies through influencer services through Instagram has proven to increase sales volume and reach a wider range of consumers from the Nasi Kulit Pas Kantong Culinary Business. In addition, there are also supporting and inhibiting factors for Nasi Kulit Pas Kantong Culinary Business in marketing products using influencers through Instagram social media. Based on this research, researchers provide solutions to the owner of the Nasi Kulit Pas Kantong culinary business to overcome inhibiting factors in using marketing strategies through influencers via social media Instagram.