RESPON KONSUMEN TERHADAP KINERJA BAURAN PEMASARAN JASA PADA HOTEL BINTANG MULIA DIJEMBER

Abstract

The stars-hote/s seryices in Jember are very competitive. They offer different interesting
seryices to attract the customers. The hotel management should give more attention to the
performance of seryices marketing mix in order to be the bes/ one and have the loyal
cusfomers. This research is done to analyze the performance of servlces marketing such
as product, price, place, promotion, process. personnel and physical evidence of Bintang
Mulia Hotel in Jember. The descriptive analysis rs used as the method of the research.
The management hotel should observe each variable in the services marketing mix
especially for the product, price and promotion.