RELASI : JURNAL EKONOMI

Pengaruh Customer Experience dan Switching Barriers Terhadap Keputusan Pembelian Kembali Melalui Kepuasan Konsumen pada UMKM Ritel

2025-01-02T08:19:59+07:00

Retail growth increases competition among retailers. However, in the intense competition, not all retailers are able to survive and thrive. The purpose of this study was to examine the effect of customer experience and switching barriers on repurchase decisions through satisfaction in Retail SMEs. The sample criteria are people who have bought from MSME Retail in Balung District Jember Regency , which sells daily necessities with the concept of a mini-market shop. The sample technique used is Accidental Sampling. The number of samples is 10 x 10 = 100 respondents. The analysis technique used in this study is Structural Equation Modeling (SEM) using the AMOS program version 23.0. The results of the study are First, customer experience has a positive and significant effect on consumer satisfaction at Retail MSMEs. Second, switching barriers have a positive and significant effect on consumer satisfaction in retail SMEs. Third, customer experience has a positive but not significant effect on repurchasing decisions at Retail MSMEs. Fourth, switching barriers have a positive and significant effect on repurchasing decisions in Retail SMEs. Fifth, consumer satisfaction has a positive and significant effect on repurchasing decisions at Retail MSMEs

Pengaruh Influencer Instagram Marketing Lokal Terhadap Niat Beli Masyarakat pada Produk Es Teler Sultan Jember

2025-01-07T16:19:38+07:00

The aim of this research is to determine the influence of local Instagram marketing Influencer s on people's purchase intentions for Es Teler Sultan Jember products. This research uses a quantitative research approach. The type of data collection from research uses documentation and questionnaires. Meanwhile, data analysis uses validity, reliability, normality and Simple Linear Regression Analysis tests. The researcher tested the hypothesis using Simple Linear Regression Analysis because this research was conducted to determine the influence of Local Instagram Marketing Influencer s (X) on consumer Purchase Intentions (Y). This test technique is used to test and find out whether individual independent variables have a significant influence on the dependent variable. If the calculation results show that Sig < alpha 0.05 (SPSS Release 20.0 for Windows). The normality test using the Kolmogrov-Smirnov method was significant at 0.389 > 0.05. The regression method in this research has met the normality assumption. The correlation value is 0.346. From this output, a coefficient of determination (R Square) of 0.121 was obtained. The influence of the independent variable (Local Instagram Marketing Influencer s) on the dependent variable (Purchase Intention) is 21.5%. In the ANOVA test, the calculated F value was obtained = 9.524 with a significance level of 0.000 <0.05. So the regression model can be used to predict the participation variable or in other words the influence of the Local Instagram Marketing Influencer variable (X) on the Purchase Intention variable (Y). Based on the significant value from the Coefficients table, a significant value of 0.000 < 0.05 is obtained, so it can be concluded that the Local Instagram Marketing Influencer variable (X) is related to the Purchase Intention variable (Y), the calculated t value is 2.724 > t Table 2.008, so it can be concluded that the Instagram Marketing variable Local (X) influences the Purchase Intention variable (Y).

Analisis Penetapan Tarif Air Minum Berdasarkan Metode Full Cost Recovery Perumda Air Minum Tirta Bangun – Kulon Progo

2025-01-07T16:19:35+07:00

The determination of water tariffs is crucial for the sustainability of the Regional Water Company (Perumda). This sustainability, in turn, will impact the adequacy and service provision of drinking water for the community. This study aims to analyze the drinking water tariff using a qualitative approach. Perumda Water Company Tirta Binangun implements a full cost recovery policy to determine the value of the drinking water tariff. The calculation of the drinking water tariff by Perumda Water Company Tirta Binangun has followed the Regulation of the Ministry of Home Affairs of the Republic of Indonesia No. 71 of 2016 concerning the Calculation of Drinking Water Tariffs, but the percentage of drinking water loss

at 23.45% still exceeds the regulation, which is set at 20%.

Pengaruh Kualitas Produk Dan Citra Merek Terhadap Niat Beli Ulang Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi Pada Kasur Busa Merek Royal Foam Di Denpasar

2025-01-07T16:19:32+07:00

The aim of this study to examine and explain the effect of product quality, brand image, and customer satisfaction in growing repurchase intentions on Royal Foam brand foam mattresses.This research is classified as an associative quantitative research conducted in the city of Denpasar. The data consists of 102 samples, collected by distributing questionnaires using the Google Form. The criteria for respondents in this study were customers who had purchased and used a foam mattress with the Royal Foam brand, domiciled in Denpasar City. The analysis technique used is the Structural Equation Model (SEM) and uses the SmartPLS 4.0 analysis tool. The results showed that product quality had a positive and insignificant effect on repurchase intention, brand image had a positive and significant effect on repurchase intention, product quality had a positive and significant effect on customer satisfaction, brand image had a positive and significant effect on customer satisfaction, customer satisfaction on repurchase intention had a positive and insignificant effect on Royal Foam brand foam mattresses in Denpasar City. The next result is satisfaction being able to mediate the effect of product quality on repurchase intentions. Satisfaction is not able to mediate the influence of brand image on repurchase intention on foam mattresses with the Royal Foam brand in Denpasar City

Pengaruh Influencer, Citra Merek Dan Kualitas Produk Bagi Pembelian Kosmetik Wardah Di Kota Bandung

2025-01-07T16:19:29+07:00

Currently, the use of cosmetics has become a necessity for women and they are used in everyday activities. In the face of intense competition, companies must try hard to market the products they produce by continuously trying to be creative and produce new innovations. Wardah is a very popular brand in the market and is recognized as the first adopter of halal cosmetics in Indonesia. This is research that aims to evaluate how influencers, brand image, and product quality have an impact on purchasing decisions for Wardah Cosmetics products in the Bandung city area. The study uses nonprobability sampling, particularly purposive sampling, and sends questionnaires to 200 participants. Quantitative methods were used in this research. Descriptive and analytical various linear regressions are used in data analysis. The study results show that factors influence buyers' choices, brand image influences buyers' choices, and product quality has a significant influence on buyers' decision-making processes.

Keywords: Influencer, Brand Image, Product Quality, Purchasing

The Influence Of Education Finance Management On The Quality Of Education At Ibrahimy University, Situbondo District

2025-01-07T16:19:26+07:00

This study aims to analyze the influence of the educational financing and budgeting system, the implementation of educational financing, and the supervision of educational financingon the quality of education at Universitas Ibrahimy Situbondo. Research on the influence of educational financing management on the quality of education at Universitas Ibrahimywas an ex-post facto research.Itwas a type of research on data collected after an occurred facts or events. Typically, it belonged to a causal associative research design which was used to determine the influenceof educational financing management (educational budgeting system, implementation of educational financing, and supervision of educational financing) on the quality of education. The research method used in this research was quantitative with a survey method. The survey method was conducted in the form of a questionnaire which had distributed to the respondents in this study. The respondents were all officials, treasurers, and The Internal Finance Comptroller at Universitas Ibrahimy.Results indicated that simultaneously,independent variables (educational budgeting system, implementation of educational financing, and supervision of educational financing) had a fairly strong influence on the quality of education at Universitas Ibrahimy by 61.9%.

Pengaruh Teamwork dan Reward Terhadap Employee Performance Dengan Job Satisfaction Sebagai Variabel Intervening

2025-01-07T16:19:23+07:00

This research is aimed at understanding the influence of youth on teamwork and rewarded employee performance by using job satisfaction as a mediation variable. This study was conducted to identify the factors that would influence the level of performance in UMKM. In conducting this research, the researchers applied the quantitative method used as the basis for the conduct of the research. As for the data sources obtained from primary and secondary data as the medium in collecting the data. This research uses the Likert Scale which is useful as a scale in the measurement of the quizzer. In data processing, the analytical techniques applied to this research are through SEMPLS analysis techniques. X1 (teamwork) to Y (job satisfaction) has a positive and non-significant impact, X1 to Z (teamwork) to significant positive effect, X2 (reward) to not significant positive impact on Y (employee performance), X2 to job satisfaction, Z to employer performance positive and significant impact, X1 to Y (team job performance) cannot be mediated or carried out by Z (job performance), X2 to Y (job satisfaction).

Pengaruh Financial Knowledge dan Financial Attitude pada Financial Behavior dengan Financial Capability sebagai variabel Intervening pada Guru SMK Muhammadiyah di Kabuapten Banyuwangi

2025-01-07T16:19:10+07:00

This research aims to find out the influence of Financial Knowledge and Financial Attitude on Financial Behavior with Financial Capability as an Intervening Variable for Muhammadiyah Vocational School Teachers in Banyuwangi Regency. The approach used in this research is a quantitative approach, the type of quantitative research used in this research is explanatory research. The population is 121 teachers so this population number is also used as a sample size so that this research is a census research. The statistical test tool used is WarpLS 7.0. The results of this research are that Financial Knowledge and Financial Attitude towards Financial Behavior with Financial Capability as an Intervening Variable for Muhammadiyah Vocational School Teachers in Banyuwangi Regency have a positive and significant influence, both direct and indirect

Pengaruh Efikasi Diri, Disiplin Kerja Dan Lingkungan Kerja Terhadap Kinerja Karyawan Dengan Motivasi Kerja Sebagai Mediasi Pada BLPT Yogyakarta

2025-01-07T16:19:20+07:00

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh efikasi diri, disiplin kerja dan lingkungan kerja terhadap kinerja pegawai BLPT Yogyakarta yang dimediasi oleh motivasi kerja. Penelitian ini merupakan penelitian kuantitatif dengan metode survei yang mengambil sampel dari seluruh populasi sebanyak 105 orang dan menggunakan kuesioner sebagai alat pengumpulan data utama dengan skala likert. Teknik pengambilan sampel menggunakan teknik sampel jenuh (sensus). Teknik analisis data yang digunakan adalah inner model dengan SmartPLS 3.2.9. Hasil penelitian menunjukkan bahwa pengaruh Self-Efficacy terhadap Kinerja Karyawan ditunjukkan dengan nilai Original Sample Coefisien sebesar 0,320 dan p-value sebesar 0,000 lebih kecil dari taraf signifikansi 5% (0,05) yang menunjukkan adanya pengaruh yang signifikan. . Disiplin Kerja terhadap Kinerja Pegawai ditunjukkan dengan nilai Original Sample Coefisien sebesar 0,400 dan p-value sebesar 0,000 lebih kecil dari taraf signifikansi 5% (0,05) yang menunjukkan adanya pengaruh yang signifikan. Lingkungan Kerja terhadap Kinerja Karyawan ditunjukkan dengan nilai Original Sample Coefisien sebesar 0,295 dan p-value sebesar 0,000 lebih kecil dari taraf signifikansi 5% (0,05) yang menunjukkan adanya pengaruh yang signifikan. Dapat disimpulkan bahwa kinerja pegawai dapat dipengaruhi oleh efikasi diri, disiplin kerja dan lingkungan kerja. Motivasi kerja sebagai mediasi menunjukkan bahwa Self-Efficacy (X1) terhadap Kinerja Karyawan (Z) sebesar 0,320 dengan p-value sebesar 0,000 lebih kecil dari 0,05. Hasil tersebut menunjukkan bahwa Self-Efficacy mempunyai pengaruh total positif signifikan terhadap Kinerja Karyawan. Disiplin Kerja (X2) terhadap Kinerja Karyawan (Z) sebesar 0,400 dengan p-value sebesar 0,000 lebih kecil dari 0,05. Hasil tersebut menunjukkan bahwa Disiplin Kerja mempunyai pengaruh total positif signifikan terhadap Kinerja Pegawai. Lingkungan Kerja (X3) terhadap Kinerja Karyawan (Z) sebesar 0,295 dengan p-value sebesar 0,000 lebih kecil dari 0,05. Hasil tersebut menunjukkan bahwa lingkungan kerja mempunyai pengaruh total positif signifikan terhadap kinerja karyawan. Disimpulkan bahwa motivasi kerja memediasi secara positif Self-Efficacy, Disiplin Kerja dan Lingkungan Kerja terhadap Kinerja Pegawai.

Peran Word Of Mouth Memediasi Pengaruh Social Media Marketing Dan Brand Image Terhadap Keputusan Mahasiswa Memilih Lembaga Pelatihan Kerja (LPK) PPLP Dhyana Pura Badung

2025-01-07T16:19:18+07:00

This research aims to determine and analyze the role of word of mouth in mediating the influence of social media marketing and brand image on students' decisions to choose LPK PPLP Dhyana Pura in Badung. The population in this study was 539 students of the PPLP Dhyana Pura Job Training Institute (LPK) for the 2023/2024 academic year. Samples were determined using the Slovin formula with a sample size of 100 samples. Data collection in this research used questionnaires with SPSS data analysis techniques. Researchers used three types of variables. The validity test is carried out using the SPSS program where an instrument is said to be valid if r ≥ 0.30 and if the value is smaller it is considered invalid so that the variable in question can be eliminated. To calculate the reliability value, use a Cronbach alpha value above 0.6. The results of this research show that social media marketing has a positive and significant influence on student decisions, brand image has a positive and significant influence on student decisions, social media marketing has a positive and significant influence on word of mouth, brand image has a positive influence on word of mouth, word of mouth has an influence positive and significant on student decisions. Social media marketing and brand image indirectly have a positive influence on student decisions through word of mouth mediation.

Analisis Perlakuan Akuntansi berdasarkan SAK Indonesia untuk UMKM studi kasus pada X-Barue Coffee Banyuwangi

2025-01-07T16:19:15+07:00

-Barue Coffee is an MSME that operates in the coffee management sector located in Kalibaru, Banyuwangi. Coffee is a plantation commodity that has a harvest period once a year, so financial management is very important in the running of this business. Good financial management must start from proper recording and quality financial reports in order to provide clear and complete financial information, and support appropriate decision making. Recording must refer to applicable accounting standards, namely the Indonesian Financial Accounting Standards for Micro, Small and Medium Entities (EMKM). This research aims to (1) analyze accounting accounting in recording transactions (2) understand in depth the financial management of X-Barue Coffee MSMEs. The method used in this research uses a qualitative method with a case study approach, data is collected through observation and interviews. The sample collection technique uses purposive sampling. The research results show that X-Barue Coffee MSMEs still use simple manual recording methods, are not in accordance with Indonesian SAK for EMKM, and there is a mixture of personal and business wealth. In financial management, X-Barue Coffee concerns planning, recording, reporting and financial control, but it is still not optimal according to the established standards.

Pengaruh Digital Marketing Terhadap Performa Penjualan Kaos Otentik

2025-01-07T16:19:13+07:00

Studi ini dilakukan untuk mengevaluasi bagaimana digital marketing capability, innovationcapability, dan creativity marketing capability terhadap performance mempengaruhi kinerja. Ini adalah jenis penelitian kuantitatif. Pedagang kaos asli di Wilayah Telaga Sarangan adalah subjek penelitian ini.. Sampel yang didapat sebanyak 93 responden yang merupakan pedagang kaos otentik. Jumlah data yang digunakan berupa data utama, yang berasal dari para responden yang telah mengisi jawaban melalui kuesioner yang telah disebarkan.. pengolahan informasi respondeni menggunakan analisis Model Equation Structural-Partial Least Square (SEM-PLS). (1) Hasil studi terbukti bahwa Digital Marketing Capability memberikan efek positif dan signifikan pada Performance. (2) Innovation Capability memberikan efek negatif dan tidak signifikan terhadap Perfromance. (3) Creativity MarketingCapability memberikan efek positif dan signifikan terhadap Performance.

Dinamika Kemiskinan Di Pulau Madura: Faktor Ekonomi Dan Sosial

2025-01-07T16:19:08+07:00

Indonesia is a developing country that has tremendous poverty problems. The government does not yet have effective policies and approaches to overcome poverty as a whole in some areas such as Madura Island even though there have been development programs such as the Suramadu Bridge, which can connect Surabaya and Madura, with the hope of alleviating poverty problems on Madura Island. This study aims to analyze the effect of economic and social factors in the form of the effect of economic growth on poverty, the effect of education on poverty, the effect of health on poverty, the effect of unemployment on poverty. This study uses panel fund regression analysis, which is a combination of cross section and time series data, involving 4 districts on Madura Island, namely Bangkalan Regency, Pamekasan Regency, Sampang Regency and Sumenep Regency and observations from 2012-2023. Based on the results of the study, it is known that economic growth has a negative effect on poverty on the island of Madura, education has a negative effect on poverty on the island of Madura, health has a positive effect on poverty on the island of Madura, unemployment has a positive effect on poverty on the island of Madura.