PENGARUH SERVICE QUALITY, CUSTOMER VALUE, CITRA PERUSAHAAN DAN SWITCHING COST TERHADAP LOYALITAS KONSUMEN DENGAN EXPERIENTIAL MARKETING SEBAGAI VARIABEL INTERVENING PADA PT ASURANSI JASINDO KANTOR CABANG JEMBER

  • Angkat Samekto Universitas Jember
  • Imam Suroso Universitas Jember
  • Dessy Wulandari Universitas Jember
DOI: https://doi.org/10.31967/relasi.v12i2.95

Abstract

The aim of this study was to examine the effect on service quality, customer value,
corporate image on experiential marketing PT Asuransi Jasa Indonesia; to examine the
influence of service quality, customer value, corporate image, switching cost on
customer loyalty PT Asuransi Jasa Indonesia and to examine the effect of experiential
marketing on customer loyalty PT Asuransi Jasa Indonesia. The object under study is a
customer of PT Asuransi Jasa Indonesia. This study was to describe the facts and to test
the hypothesis to see relationships between variables, The design of this research study
explanation (explanatory research / confirmatory research). Sampling technique used
in this study was purposive sampling. The population in this study is limited to the retail
consumer segment is the insurance services PT.Asuransi Jasindo Jember fire insurance
policy holders, vehicle insurance and miscellaneous insurance in 2013 , amounting to
986 people.

Author Biographies

Angkat Samekto, Universitas Jember
Program Studi Magister Manajemen, Fakultas Ekonomi
Imam Suroso, Universitas Jember
Program Studi Magister Manajemen, Fakultas Ekonomi
Dessy Wulandari, Universitas Jember
Program Studi Magister Manajemen, Fakultas Ekonomi
Published
2016-09-07
How to Cite
Samekto, A., Suroso, I., & Wulandari, D. (2016). PENGARUH SERVICE QUALITY, CUSTOMER VALUE, CITRA PERUSAHAAN DAN SWITCHING COST TERHADAP LOYALITAS KONSUMEN DENGAN EXPERIENTIAL MARKETING SEBAGAI VARIABEL INTERVENING PADA PT ASURANSI JASINDO KANTOR CABANG JEMBER. RELASI : JURNAL EKONOMI, 12(2). https://doi.org/10.31967/relasi.v12i2.95
Issue
Vol 12 No 2 (2016)
Section
ECONOMIC