FAKTOR-FAKTOR YANG MEMILIKI KONTRIBUSI PADA KEBERLANGSUNGAN DAN KESUKSESAN UMKM YANG DIKELOLA OLEH KALANGAN USIA MUDA

Abstract

This study aims to determine the factors that affect the survival and success of the Micro, Small and Medium Enterprises (SMEs-UMKM), which is managed by the young. This study used a qualitative approach, using in-depth interview. The results showed that factors such as access to capital, social networks, competitive advantage and strategic market position, orientation on consumers, and marketing communications has a major contribution to the sustainability and success of UMKM run by young people. While the business plan does not have a major contribution to the sustainability of SMEs. The success of SMEs can be seen from the increase in turnover and operating margin in each period.