STRATEGI PENGEMBANGAN OBJEK WISATA KAWASAN TPA SEBAGAI WISATA EDUKASI DI DESA KERTOSARI KECAMATAN PAKUSARI JEMBER

Abstract

This study aims to identify what elements are the strengths, weaknesses, opportunities and threats faced now and in the future, as well as appropriate development strategies. The results of the study show that through the SWOT matrix, IFAS Matrix and EFAS Matrix, it can be stated that Pakusari Jember Landfill Tourism has the ability to turn its potential into an achievement and even better performance in the future so that the right policy direction to be implemented is to increase and enlarge the role of Pakusari landfill tourism in various activities in accordance with the capabilities possessed, as well as to expand the role and take advantage of various opportunities. This policy direction is the basis of the policy in a growth strategy condition, meaning that in its development Pakusari Landfill Tourism can use a growth strategy but the role is carried out in stages according to the priority scale. And this strategy is supported by alternatives and opportunities to attract more visitors by developing infrastructure and developing community creativity, by increasing the various potentials that exist such as utilizing waste from used goods to make attractive photo spots and unique, improve the performance of waste management techniques and increase the promotion of tourist attractions to attract tourists to visit.