Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Konsumen Pada Cafe Benteng Buah Naga Jajag

Abstract

A company in issuing products should be adjusted to the needs and desires of consumer. The purpose of this study was to determine the effect of prices, product quality and promos on consumer purchasing decisions. This study uses multiple linear regression analysis, hypothesis testing and classical assumption test. So the result obtained from the F test are that the price and product quality variables simultaneously have a significant effect and on the t test, the price variable has a significant effescr while product quality does not effect consumer purchasing decisions