Pengaruh Perceived Ease F Use Harga Dan Promosi Terhadap Minat Beli Ulang Konsumen Di Shopee (Studi Kasus Pada Mahasiswa STIE Mandala)

Abstract

This study aims to determine the effect of Perceived Ease Of Use, Price and Promotion on Consumer Repurchase Interest at Shopee at STIE Mandala Jember Students. The population of this research is STIE Mandala Jember students. The sample used was 40 respondents. The sampling technique used is probability sampling. The data analysis method uses multiple linear regression with the help of IBM SPSS Statistics 25. The results of this study show that Perceived Ease of Use does not directly affect repurchase interest. Price has a direct effect on repurchase interest. Promotion does not have a direct effect on repurchase interest. Perceived Ease Of Use, Price and Promotion have a simultaneous effect on repurchase interest.