Analisis Bibliometrik Hubungan Brand Image Dan Sustainability: Tren Penelitian 2020-2025
Keywords:
Brand Image, Sustainability, Bibliometrik
Abstract
Penelitian ini menganalisis hubungan antara brand image dan sustainability melalui studi bibliometrik terhadap 196 artikel ilmiah dari database Scopus selama periode 2020-2025. Hasil penelitian menunjukkan peningkatan signifikan jumlah publikasi dengan lonjakan tertinggi pada tahun 2024, meskipun artikel tahun 2020 masih mendominasi jumlah sitasi. Analisis menggunakan VOSviewer mengidentifikasi empat klaster utama yang menekankan: tantangan dan tren keberlanjutan, niat pembelian dan loyalitas merek, tanggung jawab sosial dan keunggulan kompetitif, serta implementasi dan perilaku konsumen. Temuan menunjukkan bahwa integrasi autentik nilai-nilai keberlanjutan ke dalam identitas merek tidak hanya meningkatkan citra perusahaan tetapi juga menciptakan keunggulan kompetitif melalui peningkatan kepercayaan dan loyalitas konsumen. Penelitian juga menggarisbawahi pentingnya implementasi praktik keberlanjutan yang konsisten dan transparan untuk mengatasi tantangan greenwashing, dengan kolaborasi antar peneliti yang masih terbatas sehingga membuka peluang perluasan penelitian di masa depan.
References
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Ahmadi-Gh, Z., & Bello-Pintado, A. (2022). Why is manufacturing not more sustainable? The effects of different sustainability practices on sustainability outcomes and competitive advantage. Journal of Cleaner Production, 337, 130392.
Aisyah, N. K., & Shihab, M. S. (2023). The impact of environmental knowledge and green brand image on green repurchase intention by mediation of attitude. Asean International Journal of Business, 2(1), 26–34.
Al Zubaidi, N. (2020). The relationship between collectivism and green product purchase intention: The role of attitude, subjective norms, and willingness to pay a premium. Journal of Sustainable Marketing, 1(1), 24–32.
Ali, F. (2023). Corporate Image and Business Performance through Adoption of Green Marketing and Application of Strategies: Case Study on Retail Industry.
Alvarado-Karste, D., & Guzmán, F. (2020). The effect of brand identity-cognitive style fit and social influence on consumer-based brand equity. Journal of Product & Brand Management, 29(7), 971–984.
Ardiansyah, M., & Alnoor, A. (2024). Integrating corporate social responsibility into business strategy: creating sustainable value. Involvement International Journal of Business, 1(1), 29–42.
Batool, S., Arshad, M. R., Gul, R., & Shahid, M. (2023). Role of green customer value, awareness of environmental consequences, green brand positioning and attitude toward green brand in influencing green purchase intention. International Journal of Social Science & Entrepreneurship, 3(1), 605–621.
Brundtland, G. H. (1987). What is sustainable development. Our Common Future, 8(9), 1–12.
Choudhury, R. R., Islam, A. F., & Sujauddin, M. (2024). More than just a business ploy? Greenwashing as a barrier to circular economy and sustainable development: A case study-based critical review. Circular Economy and Sustainability, 4(1), 233–266.
Elkington, J. (1997). The triple bottom line. Environmental Management: Readings and Cases, 2, 49–66.
Faris, H. H. B. M., Puad, N. I. S. B. M., Nitin, V. V., Mayur, K., Lim, H. L., Ng, W. C., Baliyan10, M., & Kee11, D. M. H. (2024). The Effect of Eco-Friendly Packaging on Consumer Purchase Intention: A Study of Beverage Sustainable Packaging Practices. Journal of Community Development in Asia (JCDA) Vol, 7(1), 91–104.
Gazi, M. A. I., Mamun, A. A., Masud, A. A., Senathirajah, A. R. B. S., & Rahman, T. (2024). The Relationship Between CRM, Knowledge Management, Organization Commitment, Customer Profitability And Customer Loyalty In Telecommunication Industry: The Mediating Role Of Customer Satisfaction And The Moderating Role Of brand image. Journal of Open Innovation: Technology, Market, and Complexity, 10(1). https://doi.org/10.1016/j.joitmc.2024.100227
Gómez-Rico, M., Molina-Collado, A., Santos-Vijande, M. L., Molina-Collado, M. V., & Imhoff, B. (2023). The role of novel instruments of brand communication and brand image in building consumers’ brand preference and intention to visit wineries. Current Psychology, 42(15), 12711–12727.
Ha, M., Ngan, V. T. K., & Nguyen, P. N. D. (2022). Greenwash and green brand equity: The mediating role of green brand image, green satisfaction and green trust and the moderating role of information and knowledge. Business Ethics, the Environment & Responsibility, 31(4), 904–922.
Hajian, M., & Kashani, S. J. (2021). Evolution of the concept of sustainability. From Brundtland Report to sustainable development goals. In Sustainable resource management (pp. 1–24). Elsevier.
Hameed, I., Hyder, Z., Imran, M., & Shafiq, K. (2021). Greenwash And Green Purchase Behavior: An Environmentally Sustainable Perspective. Environment, Development and Sustainability, 23(9), 13113–13134. https://doi.org/10.1007/s10668-020-01202-1
Hatzithomas, L., Boutsouki, C., Theodorakioglou, F., & Papadopoulou, E. (2021). The link between sustainable destination image, brand globalness and consumers’ purchase intention: A moderated mediation model. Sustainability, 13(17), 9584.
Iglesias-Sánchez, P. P., Correia, M. B., Jambrino-Maldonado, C., & de las Heras-Pedrosa, C. (2020). Instagram As A Co-Creation Space For Tourist Destination Image-Building: Algarve And Costa Del Sol Case Studies. Sustainability (Switzerland), 12(7), 1–26. https://doi.org/10.3390/su12072793
Jia, T., Iqbal, S., Ayub, A., Fatima, T., & Rasool, Z. (2023). Promoting Responsible Sustainable Consumer Behavior through Sustainability Marketing: The Boundary Effects of Corporate Social Responsibility and brand image. Sustainability (Switzerland), 15(7). https://doi.org/10.3390/su15076092
Jukić, D. (2023). Beyond brand image: A neuromarketing perspective. Communication Today, 14(1), 22–38.
Jung, J., Kim, S. J., & Kim, K. H. (2020). Sustainable Marketing Activities Of Traditional Fashion Market And Brand Loyalty. Journal of Business Research, 120, 294–301. https://doi.org/10.1016/j.jbusres.2020.04.019
Koh, H.-K., Burnasheva, R., & Suh, Y. G. (2022). Perceived ESG (Environmental, Social, Governance) and Consumers’ Responses: The Mediating Role of Brand Credibility, brand image, and Perceived Quality. Sustainability (Switzerland), 14(8). https://doi.org/10.3390/su14084515
Kotler, P., & Keller, K. L. (2016). A framework for marketing management. Pearson Boston, MA.
Le, T. T., Le, M. H., Nguyen Thi Tuong, V., Nguyen Thien, P. V, Tran Dac Bao, T., Nguyen Le Phuong, V., & Mavuri, S. (2024). Prestige Over Profit, Corporate Social Responsibility Boosts Corporate Sustainable Performance: Mediation Roles Of brand image And Brand Loyalty. Journal of Global Responsibility, 15(2), 215–244. https://doi.org/10.1108/JGR-09-2023-0145
Lee, S. W., & Xue, K. (2020). A Model Of Destination Loyalty: Integrating Destination Image And Sustainable Tourism. Asia Pacific Journal of Tourism Research, 25(4), 393–408. https://doi.org/10.1080/10941665.2020.1713185
Li, Y.-F., & Lin, F.-S. (2024). Exploring Design Strategies for Cultivating Sustainability and Enhancing brand image in Personal Care Product Brands. Sustainability, 16(6), 2476.
Lim, D., Baek, T. H., Yoon, S., & Kim, Y. (2020). Colour Effects In Green Advertising. International Journal of Consumer Studies, 44(6), 552–562. https://doi.org/10.1111/ijcs.12589
Lim, X.-J., Cheah, J.-H., Ngo, L. V., Chan, K., & Ting, H. (2023). How do crazy rich Asians perceive sustainable luxury? Investigating the determinants of consumers’ willingness to pay a premium price. Journal of Retailing and Consumer Services, 75, 103502.
Majeed, M. U., Aslam, S., Murtaza, S. A., Attila, S., & Molnár, E. (2022). Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green brand image and Consumer Beliefs towards the Environment. Sustainability (Switzerland), 14(18). https://doi.org/10.3390/su141811703
Mao, Y., Lai, Y., Luo, Y., Liu, S., Du, Y., Zhou, J., Ma, J., Bonaiuto, F., & Bonaiuto, M. (2020). Apple or Huawei: Understanding flow, brand image, brand identity, brand personality and purchase intention of smartphone. Sustainability, 12(8), 3391.
Mitchell, B. (2021). Consumer perceptions of packaging sustainability: The size of the problem for businesses. In The Sustainability Debate: Policies, Gender and the Media (pp. 101–119). Emerald Publishing Limited.
Nguyen-Viet, B. (2022). Understanding the influence of eco-label, and green advertising on green purchase intention: The mediating role of green brand equity. Journal of Food Products Marketing, 28(2), 87–103.
Niu, B., Shen, Z., & Xie, F. (2021). The Value Of Blockchain And Agricultural Supply Chain Parties’ Participation Confronting Random Bacteria Pollution. Journal of Cleaner Production, 319. https://doi.org/10.1016/j.jclepro.2021.128579
Nukhu, R., & Singh, S. (2024). Is Satisfaction A Moderator? The Effect Of Sensory Experience On Perceived Environmental Sustainability And WOM: A Study On The World’s First Organic State – Sikkim, India. Journal of Hospitality and Tourism Insights, 7(1), 479–499. https://doi.org/10.1108/JHTI-09-2022-0461
Pimonenko, T., Bilan, Y., Horák, J., Starchenko, L., & Gajda, W. (2020). Green brand of companies and greenwashing under sustainable development goals. Sustainability, 12(4), 1679.
Rodrigues, S., Correia, R., Gonçalves, R., Branco, F., & Martins, J. (2023). Digital Marketing’s Impact on Rural Destinations’ Image, Intention to Visit, and Destination Sustainability. Sustainability (Switzerland), 15(3). https://doi.org/10.3390/su15032683
Rubio, F., Llopis-Albert, C., & Valero, F. (2021). Multi-Objective Optimization Of Costs And Energy Efficiency Associated With Autonomous Industrial Processes For Sustainable Growth. Technological Forecasting and Social Change, 173. https://doi.org/10.1016/j.techfore.2021.121115
Sah, A. K., Hong, Y.-M., & Huang, K.-C. (2025). Enhancing Brand Value Through Circular Economy Service Quality: The Mediating Roles of Customer Satisfaction, brand image, and Customer Loyalty. Sustainability (Switzerland), 17(3). https://doi.org/10.3390/su17031332
Sheykhan, S., Boozary, P., GhorbanTanhaei, H., Behzadi, S., Rahmani, F., & Rabiee, M. (2024). Creating a fuzzy DEMATEL-ISM-MICMAC -Fuzzy BWM Model For The Organization’s Sustainable Competitive Advantage, Incorporating Green Marketing, Social Responsibility, Brand Equity And Green brand image. Sustainable Futures, 8. https://doi.org/10.1016/j.sftr.2024.100280
Singh, A., & Sharma, M. (2023). Development Of A ‘Green IT brand image Sustainability Model For Competitive Advantage.’ Environment, Development and Sustainability, 25(1), 40–60. https://doi.org/10.1007/s10668-021-02039-y
Sordi, A., Tate, W. L., & Huang, F. (2022). Going Beyond Supplier Diversity To Economic Inclusion:Where Are We Now And Where Do We Go From Here? Journal of Purchasing and Supply Management, 28(2). https://doi.org/10.1016/j.pursup.2022.100751
Sun, Z. Q., & Yoon, S. J. (2022). What Makes People Pay Premium Price for Eco-Friendly Products? The Effects of Ethical Consumption Consciousness, CSR, and Product Quality. Sustainability (Switzerland), 14(23). https://doi.org/10.3390/su142315513
Suttikun, C., Mahasuweerachai, P., & Bicksler, W. H. (2024). Environmental Messaging, Corporate Values, Online Engagement And Purchase Behavior: A Study Of Green Communications Among Eco-Friendly Coffee Retailers. Journal of Hospitality and Tourism Insights. https://doi.org/10.1108/JHTI-06-2024-0556
Tung, T., & Vigneron, F. (2024). Effects of brand knowledge on green trust and green brand equity: multigroup comparisons based on perceived brand greenness and age. Journal of Fashion Marketing and Management: An International Journal, 28(4), 837–857.
Vesal, M., Siahtiri, V., & O’Cass, A. (2021). Strengthening B2B Brands By Signalling Environmental Sustainability And Managing Customer Relationships. Industrial Marketing Management, 92, 321–331. https://doi.org/10.1016/j.indmarman.2020.02.024
Watson, A., Perrigot, R., & Dada, O. (2024). The effects of green brand image on brand loyalty: The case of mainstream fast food brands. Business Strategy and the Environment, 33(2), 806–819.
Zameer, H., Wang, Y., & Yasmeen, H. (2020). Reinforcing green competitive advantage through green production, creativity and green brand image: Implications for cleaner production in China. Journal of Cleaner Production, 247, 119119.
Ahmadi-Gh, Z., & Bello-Pintado, A. (2022). Why is manufacturing not more sustainable? The effects of different sustainability practices on sustainability outcomes and competitive advantage. Journal of Cleaner Production, 337, 130392.
Aisyah, N. K., & Shihab, M. S. (2023). The impact of environmental knowledge and green brand image on green repurchase intention by mediation of attitude. Asean International Journal of Business, 2(1), 26–34.
Al Zubaidi, N. (2020). The relationship between collectivism and green product purchase intention: The role of attitude, subjective norms, and willingness to pay a premium. Journal of Sustainable Marketing, 1(1), 24–32.
Ali, F. (2023). Corporate Image and Business Performance through Adoption of Green Marketing and Application of Strategies: Case Study on Retail Industry.
Alvarado-Karste, D., & Guzmán, F. (2020). The effect of brand identity-cognitive style fit and social influence on consumer-based brand equity. Journal of Product & Brand Management, 29(7), 971–984.
Ardiansyah, M., & Alnoor, A. (2024). Integrating corporate social responsibility into business strategy: creating sustainable value. Involvement International Journal of Business, 1(1), 29–42.
Batool, S., Arshad, M. R., Gul, R., & Shahid, M. (2023). Role of green customer value, awareness of environmental consequences, green brand positioning and attitude toward green brand in influencing green purchase intention. International Journal of Social Science & Entrepreneurship, 3(1), 605–621.
Brundtland, G. H. (1987). What is sustainable development. Our Common Future, 8(9), 1–12.
Choudhury, R. R., Islam, A. F., & Sujauddin, M. (2024). More than just a business ploy? Greenwashing as a barrier to circular economy and sustainable development: A case study-based critical review. Circular Economy and Sustainability, 4(1), 233–266.
Elkington, J. (1997). The triple bottom line. Environmental Management: Readings and Cases, 2, 49–66.
Faris, H. H. B. M., Puad, N. I. S. B. M., Nitin, V. V., Mayur, K., Lim, H. L., Ng, W. C., Baliyan10, M., & Kee11, D. M. H. (2024). The Effect of Eco-Friendly Packaging on Consumer Purchase Intention: A Study of Beverage Sustainable Packaging Practices. Journal of Community Development in Asia (JCDA) Vol, 7(1), 91–104.
Gazi, M. A. I., Mamun, A. A., Masud, A. A., Senathirajah, A. R. B. S., & Rahman, T. (2024). The Relationship Between CRM, Knowledge Management, Organization Commitment, Customer Profitability And Customer Loyalty In Telecommunication Industry: The Mediating Role Of Customer Satisfaction And The Moderating Role Of brand image. Journal of Open Innovation: Technology, Market, and Complexity, 10(1). https://doi.org/10.1016/j.joitmc.2024.100227
Gómez-Rico, M., Molina-Collado, A., Santos-Vijande, M. L., Molina-Collado, M. V., & Imhoff, B. (2023). The role of novel instruments of brand communication and brand image in building consumers’ brand preference and intention to visit wineries. Current Psychology, 42(15), 12711–12727.
Ha, M., Ngan, V. T. K., & Nguyen, P. N. D. (2022). Greenwash and green brand equity: The mediating role of green brand image, green satisfaction and green trust and the moderating role of information and knowledge. Business Ethics, the Environment & Responsibility, 31(4), 904–922.
Hajian, M., & Kashani, S. J. (2021). Evolution of the concept of sustainability. From Brundtland Report to sustainable development goals. In Sustainable resource management (pp. 1–24). Elsevier.
Hameed, I., Hyder, Z., Imran, M., & Shafiq, K. (2021). Greenwash And Green Purchase Behavior: An Environmentally Sustainable Perspective. Environment, Development and Sustainability, 23(9), 13113–13134. https://doi.org/10.1007/s10668-020-01202-1
Hatzithomas, L., Boutsouki, C., Theodorakioglou, F., & Papadopoulou, E. (2021). The link between sustainable destination image, brand globalness and consumers’ purchase intention: A moderated mediation model. Sustainability, 13(17), 9584.
Iglesias-Sánchez, P. P., Correia, M. B., Jambrino-Maldonado, C., & de las Heras-Pedrosa, C. (2020). Instagram As A Co-Creation Space For Tourist Destination Image-Building: Algarve And Costa Del Sol Case Studies. Sustainability (Switzerland), 12(7), 1–26. https://doi.org/10.3390/su12072793
Jia, T., Iqbal, S., Ayub, A., Fatima, T., & Rasool, Z. (2023). Promoting Responsible Sustainable Consumer Behavior through Sustainability Marketing: The Boundary Effects of Corporate Social Responsibility and brand image. Sustainability (Switzerland), 15(7). https://doi.org/10.3390/su15076092
Jukić, D. (2023). Beyond brand image: A neuromarketing perspective. Communication Today, 14(1), 22–38.
Jung, J., Kim, S. J., & Kim, K. H. (2020). Sustainable Marketing Activities Of Traditional Fashion Market And Brand Loyalty. Journal of Business Research, 120, 294–301. https://doi.org/10.1016/j.jbusres.2020.04.019
Koh, H.-K., Burnasheva, R., & Suh, Y. G. (2022). Perceived ESG (Environmental, Social, Governance) and Consumers’ Responses: The Mediating Role of Brand Credibility, brand image, and Perceived Quality. Sustainability (Switzerland), 14(8). https://doi.org/10.3390/su14084515
Kotler, P., & Keller, K. L. (2016). A framework for marketing management. Pearson Boston, MA.
Le, T. T., Le, M. H., Nguyen Thi Tuong, V., Nguyen Thien, P. V, Tran Dac Bao, T., Nguyen Le Phuong, V., & Mavuri, S. (2024). Prestige Over Profit, Corporate Social Responsibility Boosts Corporate Sustainable Performance: Mediation Roles Of brand image And Brand Loyalty. Journal of Global Responsibility, 15(2), 215–244. https://doi.org/10.1108/JGR-09-2023-0145
Lee, S. W., & Xue, K. (2020). A Model Of Destination Loyalty: Integrating Destination Image And Sustainable Tourism. Asia Pacific Journal of Tourism Research, 25(4), 393–408. https://doi.org/10.1080/10941665.2020.1713185
Li, Y.-F., & Lin, F.-S. (2024). Exploring Design Strategies for Cultivating Sustainability and Enhancing brand image in Personal Care Product Brands. Sustainability, 16(6), 2476.
Lim, D., Baek, T. H., Yoon, S., & Kim, Y. (2020). Colour Effects In Green Advertising. International Journal of Consumer Studies, 44(6), 552–562. https://doi.org/10.1111/ijcs.12589
Lim, X.-J., Cheah, J.-H., Ngo, L. V., Chan, K., & Ting, H. (2023). How do crazy rich Asians perceive sustainable luxury? Investigating the determinants of consumers’ willingness to pay a premium price. Journal of Retailing and Consumer Services, 75, 103502.
Majeed, M. U., Aslam, S., Murtaza, S. A., Attila, S., & Molnár, E. (2022). Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green brand image and Consumer Beliefs towards the Environment. Sustainability (Switzerland), 14(18). https://doi.org/10.3390/su141811703
Mao, Y., Lai, Y., Luo, Y., Liu, S., Du, Y., Zhou, J., Ma, J., Bonaiuto, F., & Bonaiuto, M. (2020). Apple or Huawei: Understanding flow, brand image, brand identity, brand personality and purchase intention of smartphone. Sustainability, 12(8), 3391.
Mitchell, B. (2021). Consumer perceptions of packaging sustainability: The size of the problem for businesses. In The Sustainability Debate: Policies, Gender and the Media (pp. 101–119). Emerald Publishing Limited.
Nguyen-Viet, B. (2022). Understanding the influence of eco-label, and green advertising on green purchase intention: The mediating role of green brand equity. Journal of Food Products Marketing, 28(2), 87–103.
Niu, B., Shen, Z., & Xie, F. (2021). The Value Of Blockchain And Agricultural Supply Chain Parties’ Participation Confronting Random Bacteria Pollution. Journal of Cleaner Production, 319. https://doi.org/10.1016/j.jclepro.2021.128579
Nukhu, R., & Singh, S. (2024). Is Satisfaction A Moderator? The Effect Of Sensory Experience On Perceived Environmental Sustainability And WOM: A Study On The World’s First Organic State – Sikkim, India. Journal of Hospitality and Tourism Insights, 7(1), 479–499. https://doi.org/10.1108/JHTI-09-2022-0461
Pimonenko, T., Bilan, Y., Horák, J., Starchenko, L., & Gajda, W. (2020). Green brand of companies and greenwashing under sustainable development goals. Sustainability, 12(4), 1679.
Rodrigues, S., Correia, R., Gonçalves, R., Branco, F., & Martins, J. (2023). Digital Marketing’s Impact on Rural Destinations’ Image, Intention to Visit, and Destination Sustainability. Sustainability (Switzerland), 15(3). https://doi.org/10.3390/su15032683
Rubio, F., Llopis-Albert, C., & Valero, F. (2021). Multi-Objective Optimization Of Costs And Energy Efficiency Associated With Autonomous Industrial Processes For Sustainable Growth. Technological Forecasting and Social Change, 173. https://doi.org/10.1016/j.techfore.2021.121115
Sah, A. K., Hong, Y.-M., & Huang, K.-C. (2025). Enhancing Brand Value Through Circular Economy Service Quality: The Mediating Roles of Customer Satisfaction, brand image, and Customer Loyalty. Sustainability (Switzerland), 17(3). https://doi.org/10.3390/su17031332
Sheykhan, S., Boozary, P., GhorbanTanhaei, H., Behzadi, S., Rahmani, F., & Rabiee, M. (2024). Creating a fuzzy DEMATEL-ISM-MICMAC -Fuzzy BWM Model For The Organization’s Sustainable Competitive Advantage, Incorporating Green Marketing, Social Responsibility, Brand Equity And Green brand image. Sustainable Futures, 8. https://doi.org/10.1016/j.sftr.2024.100280
Singh, A., & Sharma, M. (2023). Development Of A ‘Green IT brand image Sustainability Model For Competitive Advantage.’ Environment, Development and Sustainability, 25(1), 40–60. https://doi.org/10.1007/s10668-021-02039-y
Sordi, A., Tate, W. L., & Huang, F. (2022). Going Beyond Supplier Diversity To Economic Inclusion:Where Are We Now And Where Do We Go From Here? Journal of Purchasing and Supply Management, 28(2). https://doi.org/10.1016/j.pursup.2022.100751
Sun, Z. Q., & Yoon, S. J. (2022). What Makes People Pay Premium Price for Eco-Friendly Products? The Effects of Ethical Consumption Consciousness, CSR, and Product Quality. Sustainability (Switzerland), 14(23). https://doi.org/10.3390/su142315513
Suttikun, C., Mahasuweerachai, P., & Bicksler, W. H. (2024). Environmental Messaging, Corporate Values, Online Engagement And Purchase Behavior: A Study Of Green Communications Among Eco-Friendly Coffee Retailers. Journal of Hospitality and Tourism Insights. https://doi.org/10.1108/JHTI-06-2024-0556
Tung, T., & Vigneron, F. (2024). Effects of brand knowledge on green trust and green brand equity: multigroup comparisons based on perceived brand greenness and age. Journal of Fashion Marketing and Management: An International Journal, 28(4), 837–857.
Vesal, M., Siahtiri, V., & O’Cass, A. (2021). Strengthening B2B Brands By Signalling Environmental Sustainability And Managing Customer Relationships. Industrial Marketing Management, 92, 321–331. https://doi.org/10.1016/j.indmarman.2020.02.024
Watson, A., Perrigot, R., & Dada, O. (2024). The effects of green brand image on brand loyalty: The case of mainstream fast food brands. Business Strategy and the Environment, 33(2), 806–819.
Zameer, H., Wang, Y., & Yasmeen, H. (2020). Reinforcing green competitive advantage through green production, creativity and green brand image: Implications for cleaner production in China. Journal of Cleaner Production, 247, 119119.
Published
2026-01-08
How to Cite
Kristianto, D., Triawan, E., & Saputra, A. I. (2026). Analisis Bibliometrik Hubungan Brand Image Dan Sustainability: Tren Penelitian 2020-2025. JMBI : Jurnal Manajemen Bisnis Dan Informatika, 6(1), 104-115. https://doi.org/10.31967/prodimanajemen.v6i1.1770
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Articles
Copyright (c) 2026 Dayu Kristianto, Eko Triawan, Apep Indra Saputra
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
