Business Development Strategy Through the Business Model Canvas Approach at UD. Politani
Abstract
This study aims to analyze the business development strategy at UD. Politani through the Business Model Canvas approach and SWOT analysis to formulate an appropriate strategy to overcome the decline in revenue. This study uses a descriptive qualitative method with data collection techniques through observation, interviews, and documentation. The Business Model Canvas is used to map the business model, while the SWOT analysis is used to identify the strengths, weaknesses, opportunities, and threats faced by UD. Politani. The results of the study indicate that development strategies that can be implemented include expanding digital promotions, providing delivery services and online ordering systems, establishing cooperation with local MSMEs, using digital financial records, and providing a non-cash payment system. This study provides practical benefits for business actors, especially UD. Politani, in developing business development strategies that are in accordance with current needs. Theoretically, the Business Model Canvas and SWOT approaches can be effective tools for understanding business conditions and developing strategies that are more adaptive to market changes
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