Perkasa, R.P., Ximenes, L., Firdaus, M. and Pudjanarso, A. 2021. IMPACT OF SERVICE QUALITY, ATMOSPHERE OF STORE, PRICE AND WORD OF MOUTH ON PURCHASE DECISIONS IN SWIWINGS, JEMBER. MBA : Journal of Management and Business Aplication. 4, 1 (Feb. 2021), 399 -406. DOI:https://doi.org/10.31967/mba.v4i1.425.