THE EFFECT OF DESTINATION IMAGE, FACILITIES, PRICE, SERVICE QUALITY AND PROMOTION ON THE DECISION TO VISIT  SELOKAMBANG NATURAL BATHING IN LUMAJANG

Handhika Muslim Tegar Mumpuni; Suwignyo Widagdo; Hamzah Fansuri Jusuf

doi:10.31967/jembar.v2i2.1267

Handhika Muslim Tegar Mumpuni Mandala Institute of Technology and Science
Suwignyo Widagdo Mandala Institute of Technology and Science
Hamzah Fansuri Jusuf Mandala Institute of Technology and Science

DOI: https://doi.org/10.31967/jembar.v2i2.1267

Keywords: Destination Image, Facilities, Price, Service Quality, Promotion

Abstract

This research aims to determine and analyze the existence of partial or simultaneous influences through the variables of destination image, facilities, price, service quality and promotion on the decision to visit the Selokambang Lumajang Natural Baths. The research method used is a quantitative method. The sample in this study was 105 respondents using the accidental sampling technique. The data analysis methods used are instrument testing, classical assumption testing, multiple linear regression testing, coefficient of determination (R2) analysis and hypothesis testing. The results of this research show that destination image (X1) has a positive and significant effect on the decision to visit, facilities (X2), price (X3), service quality (X4) and promotion (X5) do not have a significant effect on the decision to visit, while destination image (X1), facilities (X2), price (X3), service quality (X4) and promotion (X5) together have a positive and significant influence on the decision to visit the Selokambang Lumajang Natural Baths.