Proceeding International Conference on Economics, Business and Information Technology

Digital Economy and Corporate Brand Personality in Building a Sustainable Brand in the Indonesian Music Creative Industry

Ayu Nareswari — 2025-09-16

This study explores the role of Economic Digital and Corporate Brand Personality in strengthening Sustainable Brand growth within the creative music industry in Indonesia. In recent years, many local music brands have rapidly gained online popularity but struggled to maintain long-term visibility and relevance, particularly regarding fair royalty distribution and artist welfare. This raises concerns about the lack of strategic brand development rooted in values that can sustain a brand globally and locally amidst rapid digital transformation. Adopting a quantitative approach, the study collected data from 70 respondents, including local music creators, producers, and audiences familiar with Indonesia's independent music scene. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the relationship between Economic Digital, Corporate Brand Personality and Sustainable Brand. The findings indicate that a strong brand personality significantly contributes to the appeal of local brands and fosters sustainable branding practices through collaborative, agile, and emotionally resonant brand strategies, especially when supported by equitable digital economic practices. The study implies that local music brands must move beyond momentary virality and cultivate clear, authentic brand values, including a commitment to artist welfare and fair digital monetization, to thrive in today's digital and global ecosystem.

Keywords: Economic Digital, Corporate Brand Personality, Sustainable Brand, Industry Music Creative, Indonesia

Analysis of Factors Influencing Impulse Buying at Golden Market Jember

Nely Supeni — 2025-09-30

This study investigates the influence of sales promotion, store atmosphere, product variety, and money availability on impulse buying behavior at Golden Market Jember, a modern retail center in East Java, Indonesia. As modern retail formats continue to shape consumer shopping habits, understanding the factors that drive unplanned purchases becomes essential for maintaining competitiveness. Using a quantitative approach with a sample of 50 consumers selected through purposive sampling, data were collected via questionnaires and analyzed through multiple linear regression. The findings reveal that sales promotion and product variety have a significant positive effect on impulse buying, whereas store atmosphere and money availability do not exhibit a significant influence. These results suggest that strategic promotional activities and a diverse product assortment can effectively stimulate unplanned consumer purchases. However, the store’s current atmosphere and consumers’ financial constraints appear to limit spontaneous buying behavior. The study contributes to retail management by highlighting key drivers of impulse buying and offering insights for enhancing retail marketing strategies.

Keywords: impulse buying, sales promotion, store atmosphere, product variety, money availability, Golden Market Jember

Determinants of Female Labor Income in the TTN I Tobacco Industry: A Case Study in Pancakarya Village, Ajung, Jember

Farid Wahyudi — 2025-09-30

This study aims to examine the influence of education, age, working hours, and number of dependents on work productivity and income. The research method used is descriptive quantitative, with a sample of 48 female workers selected through purposive sampling. To test the hypotheses, path analysis was employed. The results of the study indicate that, first, working hours have a direct effect on income, second, working hours significantly influence work productivity, and third, working hours affect income indirectly through their impact on productivity.

Keywords: Female employees, Job efficiency, Income.

The Role of Conservative Financial Reporting in Enhancing Firm Resilience During Financial Crises

Wiwik Fitria Ningsih — 2025-09-30

This study conducts a systematic literature review to explore the role of conservative financial reporting in enhancing firm resilience during financial crises. Drawing from peer-reviewed journal articles published over the past two decades, this review finds that accounting conservatism contributes significantly to crisis mitigation by promoting timely loss recognition and enhancing the reliability of financial statements. Conservative reporting practices reduce information asymmetry, foster trust among external stakeholders, and serve as a buffer against economic shocks. The review also highlights contextual factors such as legal environment, corporate governance, and firm characteristics that moderate the relationship between conservatism and resilience. The findings support the view that conservative accounting acts not only as a reporting mechanism but also as a strategic tool for managing financial risk. Future research is encouraged to examine cross-country effects and integrate environmental, social, and governance (ESG) considerations.

Keywords: Accounting conservatism, financial reporting, crisis resilience, firm performance, financial risk, stakeholder trust.

Role Studies Eligibility Business in Effort Development Product Business

Novita Safitri — 2025-09-30

Micro, Small Enterprises Small and Medium Enterprises (SMEs) are a crucial foundation for the Indonesian economy, contributing significantly to Gross Domestic Product and employment. The Textile and Textile Products (TPT) industry in Indonesia plays a significant role in national economic development. One of the creative industry players in Makassar, Unggul Taman, plans to expand its business products through business diversification into a distribution channel. To ensure success and minimize risk, a business feasibility study was conducted to analyze the feasibility of this diversification. This study used a qualitative method with a descriptive approach. Primary data were collected through interviews and direct observation of Unggul Taman's owners and customers, while secondary data were obtained from from the study document like report finance and reference related. Analysis carried out on five aspect main that is aspect market and marketing, aspect management, aspect technical and operations, financial aspects and legal aspects. The results of the study show that the distribution business has potential market Which big, especially in circles young, supported by location strategic and product innovation. All aspects analyzed include market aspects, management aspects, technical aspects, aspect finance and aspect law, assessed worthy for support development business. Analysis finance show Net value Present Value (NPV) positive, Internal Rate an Inventory of Return (IRR) above 10% and a Payback Period of 1.5 years indicate a viable investment. The primary recommendation is to continue implementing business diversification according to the established plan. In conclusion, Unggul Taman's product development is feasible based on an in-depth analysis of various aspects. This business feasibility study provides an overview of promising opportunities and profits, and is expected to deliver tangible benefits to the company.

Keywords: Development Product Business, Distro, Studies Eligibility Business

Expectation Confirmation Theory on Repurchase Intention of Green Products in the Middle-Class Squeeze Mediated by Customer Engagement

Yuliatin Azizah — 2025-09-30

This study aims to analyze the influence of Expectation Confirmation, Perceived Usefulness, and Satisfaction on Repurchase Intention, both directly and through Customer Engagement as a mediating variable. This study used a quantitative approach with path analysis to test seven proposed hypotheses. The results showed that Expectation Confirmation and Perceived Usefulness have a positive and significant effect on Repurchase Intention. Furthermore, the three main variables (Expectation Confirmation, Perceived Usefulness, and Satisfaction) also have a significant influence on Customer Engagement. However, Customer Engagement did not have a significant effect on Repurchase Intention, thus its role as a mediator was not statistically proven. These findings indicate that customer expectation fulfillment, perceived usefulness, and satisfaction are key factors in shaping loyalty through repurchase intention, while customer engagement does not directly drive this behavior.

Keywords: Expectation Confirmation, Perceived Usefulness, Satisfaction, Customer Engagement, Repurchase Intention

“EL-BAIT”: (Ecotheology-Based Innovative Technopreneurship): A Conceptual Model Bridging Innovation, Digital Ethics, and Response to Climate Crisis”

Ahmad Sirajuddin — 2025-09-30

The increasing pressure for technological innovation in the digital economy has triggered a crisis of values, where technopreneurial practices often neglect ethical, ecological, and spiritual dimensions. This phenomenon highlights a critical gap in current digital business models, which rarely integrate faith-based principles and sustainability frameworks. Drawing from the theories of Triple Bottom Line, Stakeholder Theory, TOE Framework, The House model, and Maqosidus shariah principles, this study proposes a conceptual model called EL-BAIT (Ecotheology-Based Innovative Technopreneurship) that integrates technological innovation, faith commitment, and ecological ethics. The model addresses the urgent need for a holistic entrepreneurial paradigm that fosters both economic competitiveness and socio-environmental legitimacy. This article employs a critical literature review method by synthesizing empirical studies and conceptual frameworks published between 2010–2025 from Scopus-indexed journals and DOAJ. Key variables were clustered thematically and mapped into an integrated conceptual diagram of Eco-theological innovative technopreneurship. The findings reveal three components – Technological innovation, Faith-driven entrepreneurship, and sustainability as the strategic key way of ethical green technology innovation and five core components—faith-led leadership, digital capability, stakeholder empathy, green organizational culture, and sustainability awareness —as the supporting behavior. A real life case study will be used to illustrate the proposed model. This model serves as a normative guide for ethical startup development in Muslim-majority and sustainability-driven societies. Future research is recommended to empirically validate the ELBAIT model through case studies or participatory design involving digital entrepreneurs, policymakers, and faith-based communities.

Keywords: Ecotheology, Technopreneurship, Faith-Driven Ventures, Sustainabililty

HANDLING OF NON-PERFORMING LOANS AT PT. BPR NUSAMBA RAMBIPUJI JEMBER

Mustofa — 2025-09-30

This study aims to identify various factors that trigger the occurrence of bad loans. As well as the strategy to overcome it at PT. BPR Nusamba Rambipuji Jember. In this study the method used is qualitative with a descriptive approach. The results of the study revealed that the causes of bad loans are two factors that need to be considered: internal and external. Internal factors refer to the debtor's inability to make payments, which is caused by insufficient or unstable income, the amount of loans submitted is too large, the use of funds is not on target, and financial problems faced in the family. On the other hand, external factors include unstable economic conditions, natural disasters, and the impact of the pandemic. To overcome the problem of bad loans, PT. BPR Nusamba Rambipuji Jember has taken several steps, including taking a persuasive approach, restructuring credit, and implementing.

Keywords: Bad loans, Factors, Handling

Development of Village-Owned Enterprises Through Community Empowerment

Muchamad Taufiq — 2025-09-30

This study aims to analyse the development strategies of Village-Owned Enterprises (BUMDes) through community empowerment. BUMDes are business entities mandated by law to drive the village economy. This study uses a qualitative research method with a case study of BUMDes Bhinor Energi in Bhinor Village, Paiton District, Probolinggo Regency. The results of the study indicate that the success of BUMDes Bhinor Energi's development is closely linked to multi-sector collaboration, involving cooperation with private companies such as PT. PJB UP Paiton, community groups, and Micro, Small, and Medium Enterprises (MSMEs). Community empowerment was achieved by actively involving the community in development activities, from planning to evaluation, as well as providing training and marketing support for products. This strategy has successfully increased community income, reduced unemployment, and boosted Village Original Income.

Keywords: Village-Owned Enterprises, Community Empowerment, Micro, Small and Medium Enterprises

Green Technopreneurship Model for Digital Startups Among Gen-Z

Riskia Putra — 2025-09-30

This study aims to explore how Gen-Z digital startup founders interpret the concept of green technopreneurship, identify its driving and inhibiting factors, and develop a conceptual model tailored to their context. A qualitative method with a phenomenological approach was employed, involving five Gen-Z founders in Indonesia who run environmentally oriented digital businesses. Thematic analysis revealed key themes such as green values as a business identity, digital technology as a sustainability accelerator, and distinct Gen-Z values such as authenticity and impact-driven work. The study proposes a conceptual model that integrates green values, digital innovation, and youth characteristics as the foundation for developing sustainable startups.

Keywords: green technopreneurship, digital startups, Gen Z, sustainability, green innovation

Influence of Price, Promotion, and Product Quality on Customer Purchase Decisions through Customer Satisfaction as an Intervening Variable at Cafe Mursida Jember

Saiful Amin — 2025-09-30

This study aims to determine the influence of Price, Promotion, and Product Quality on Purchase Decisions through Customer Satisfaction as an Intervening Variable at Café Mursida Jember." The primary objective of this research is to analyze both the direct and indirect effects of price, promotion, and product quality on consumers’ purchase decisions, with customer satisfaction serving as an intervening variable. The research adopts a quantitative approach involving a sample population of 50 respondents. The sampling technique used is accidental sampling, where participants are selected based on their availability and relevance to the study criteria. Data analysis was conducted using the Structural Equation Modeling (SEM) method with the aid of AMOS version 20 software. The findings reveal that price, promotion, and product quality do not have a significant direct impact on customer satisfaction. However, price and product quality were found to have a direct influence on purchase decisions, whereas promotion did not exhibit a significant direct effect. Furthermore, the results indicate that price, promotion, and product quality do not indirectly influence purchase decisions through customer satisfaction.

Keywords: Price, Promotion, Product Quality, Purchase Decision, Customer Satisfaction, Café Mursida Jember.