Motivational Factor Analysis Intention To Buy Recycled Products: Self Determination Theory Concepts

Abstract

Business opportunities have opened, and public awareness of the importance of waste management is increasing. However, the research results have not proven the main factors motivating consumers to purchase recycled products. Motivation is an important thing in influencing the intention to buy recycled products. Confirmatory factor analysis was carried out to examine motivation with the concept of self-determination theory (SDT). The study involved 110 respondents using a random probability sampling method to analyze confirmatory factors. The SPSS 25 calculator is used. The results explaining the 2 factors should be removed because they are not suitable for viewing purchase motivation. The findings show that motivation does not use the 6 continuums of SDT but only produces 3 variables, namely motivation, external regulation, and intrinsic development, which are all factors that foster a feeling of pleasure towards recycled products. Intrinsic development is a new variable that deserves to be re-examined. The values of recycled products must be put forward in building motivation so that the intention to purchase recycled products can be formed so that the marketing of recycled products matches their market goals.