Analysis of Service Quality and Tourist Attractiveness on Return Visit Decisions with Tourist Satisfaction as an Intervening Variable (Case Study of Tourism Office of Banyuwangi)

Abstract

This study aims to analyze the quality of service and tourist attraction towards the decision to visit again through tourist satisfaction in the tourist attraction of Jawatan Banyuwangi.This research method uses quantitative descriptive research, data collection techniques using purposive sampling by distributing questionnaires to 50 tourists. The analytical method used is path analysis using SPSS version 21 and the sobel test calculator to test hypotheses.The results showed that: 1. Service quality variables did not affect tourist satisfaction. 2. Variables of tourist attraction affect tourist satisfaction. 3. Service quality variables affect the decision to visit again. 4. Variables of tourist attraction affect the decision to visit again. 5. Variable quality of tourist services does not affect the decision of a return visit through tourist satisfaction, where the influence of intervening is given partially.

6. The tourist attraction variable does not affect the decision to visit again through tourist satisfaction, where the influence of intervening is given partially. 7. Tourist satisfaction variables do not affect the decision to visit again