The Influence of Perception of Ease, Perceived of Trust And Perceived Product Quality On Sales Graphic Through Social Media Facebook

  • Mirza Ananta Wirawan Institute Technology and Science Mandala
  • Muhammad Firdaus Institute Technology and Science Mandala
  • Yuniorita Indah Handayani Institute Technology and Science Mandala

Abstract

The aims of this study were: (1) To know and analyze partially the effect of perceived ease, of perception of trust, and perceived product quality variables significantly on sales of graphic design through the facebook. (2) To determined and analyze simultaneously the effect of perceived convenience, perceived trust, and perceived product quality variables significantly on sales of graphic design though facebook. This research was conducted on the Indonesian fiverr seller community group for 1 week. In this study, the populatian is the member of the Indonesian fiverr seller community group. The sampling technique used is non probality with porpusive sampling technique. The menthod used in this study is the data instrument test, classical assumption test, multiple linier regression analysis, coefficient of determination, and hypothesis testing, from the result of this study there is a positive influence on fiverr seller and buyers.

Published
2023-07-15