The Impact of Minimarkets on the Existence and Sustainability of Traditional Markets in Randuagung District, Lumajang Regency

  • Muhammad Fakhrur Rizky Universitas of Jember
  • Zainuri Zainuri Universitas of Jember

Abstract

The purpose of this study was to analyze changes in the number of consumers who came to traditional markets before and after minimarkets, to analyze changes in traditional market sales turnover before and after minimarkets, to analyze the profit levels of traditional markets before and after minimarkets. This study used a descriptive method with qualitative data. Qualitative data were obtained through interviews with 10 traditional shop traders in Randuagung Market, Randuagung District, Lumajang Regency. The results obtained from this study explain that the existence of a mini market in the area has a negative impact, namely a decrease in the number of consumers, sales turnover and profits. So that many traditional market traders complain about the increasing number of minimarkets in the area.

Published
2023-07-14