Business Model Design With Blue Ocean Strategy Aproach For CV. Dwipa Nusantara Tobacco

Abstract

This study aims to analyze the business model and SWOT of CV Dwipa Nusantara Tobacco (DNT) as cigar factory from Jember. This research was conducted using a qualitative descriptive method and categorized based on research nature, research philosophy, research approach based on goals, approach based on model and research strategy. The results of this study will create a re-design of the Business Model Canvas for Blue Ocean Strategy to obtain an overview of the Future BMC  on DNT in terms of Customer Segments including the segmented type by creating new market segments with minimal competition. Value proposition element creates quality cigar. Channel elements by adding retail sales  team to create demand, digital marketing support increasing number of distributors. Elements of customer relationships continue to maintain existing services and continous improvements. Revenue streams element drives income from more than one revenue stream. Key resources element has physical, human and intellectual resources in enhancing the brand image. The key activity element is creating a subsidiary company to fulfill packaging support materials. Elements of key partnerships have a permanent supplier of tobacco. Elements of the cost structure are included in economies of scale with expenditure costs divided into fixed costs and variable costs.