The Role of Knowledge Transfer in Increasing the Productivity of Human Resources in the Creative Industry

Abstract

The creative industry is growing rapidly, as can be seen from the rise of new creative industry that offer unique concepts, maintain product quality. The obstacle faced is the lack of the role of knowledge transfer so that the productivity of human resources decreases, this has an impact on the lack of knowledge and skills of creative industry players. This conceptual paper will discuss the role of knowledge transfer in increasing the productivity of human resources in the creative industry. This is because the creative industry is one of the leading sectors which contributes to the regional and national economy. The purpose of this research is to analyze the role of knowledge transfer in increasing the productivity of human resources in the creative industry. This paper is expected to provide useful insights and recommendations for stakeholders to improve the quality of human resources in the creative industry sector. Based on the conceptual framework, the recommendations that can be given are as follows. In order to increase knowledge transfer to human resource in the creative industry, (1) Knowledge of New Product Innovations is required; (2) Knowledge of more efficient Product Processing Methods; (3) Knowledge of attractive packaging and labeling for the products offered; (4) Knowledge of more effective marketing strategy innovations; (5) Knowledge of organizational innovation and internal management of a creative industry (6) Knowledge of creative industry capital; (7) Knowledge of service speed; (8) Knowledge of financial management.