The Influence Of Privacy, Security, And Trust On Costumer Loyalty Lazada Applications In Lombok Island

Abstract

This research aimed at examining the effect of privacy, security, and trust on costumer loyalty of Lazada app on Lombok Island. The study employed quantitative method. Data was gathered by using purposive sampling technique and online survey. The result of the study indicated that privacy, security, and trust have great effects on customer loyalty. The result suggest that Lazada should develop and strengthen privacy, security, and trust of the app to drive costumer loyalty.