The Influence Of Reverification Service Quality On Sellers Satisfaction In Lumajang Pasirian Traditional Market

Abstract

This research aims to determine the influence of reverification service quality consisting of tangibles, reliability, responsiveness, assurance, and empathy on the seller satisfaction in Pasirian Traditional Market with a descriptive quantitative approach. The data used was obtained from 145 questionnaires distributed to sellers who use measuring instrument in their transactions. Previously, the questionnaire had been tested for validity and reliability. The data processing method uses multiple linear regression analysis by SPSS 25 analysis tool. The results show that partially only tangibles, responsiveness, assurance and empathy have an influence on seller satisfaction. Further test results show that the reverification service quality consisting of tangibles, reliability, responsiveness, assurance, and empathy simultaneously affect the seller satisfaction at the Pasirian Traditional Market.