STUDY OF INFLUENCE  CUSTOMER INTIMICY ON RELIGIOUS BASED BRAND TRUST,CUSTOMER LOYALTY,CUTOMER SATISFACTION IN ISLAMIC BANKS (Case on Danamon Sharia Bank in East Java Indonesia)

Yani  Dahliani; Istifadah Istifadah; Astrid  Juniar

doi:10.31967/prmandala.v3i0.466

Yani Dahliani STIE Mandala
Istifadah Istifadah
Astrid Juniar

DOI: https://doi.org/10.31967/prmandala.v3i0.466

Abstract

This study aims to examine with four variabel Base on first writer by Yani Dahliani the paper title is “The influence of Customer Intimacy on Religious Based Brand Trust, Customer Satisfaction, and Customer Loyalty in Islamic Bank in East Java “. This research was conducted on 140 customer of Danamon Sharia bank . The data used in this study are primary data and secondary data. This study indicates that customer intimacy has a significant effect on religious-based brand trust, customer satisfaction, and customer loyalty. This study also found that religious-based brand trust affects customer loyalty and customer satisfaction has an effect on customer loyalty.. And we continue that this paper the result of Study of Religious Based Brand Trust is it Islamic Banks more than Bakorwil Jember but in east Java in Indonesia This study also suggests that future studies examine other variables related to the variables that have been used in this paper.

Keywords : Study, Customer Intimacy , Customer Satisfaction , Religious Based Brand Trust, Customer Loyalty