Analysis of Intention to Transact Use Marketplace and Social Media Reviewed from Technology Accepted Model and Perceived Risk on College Students in Jember

Abstract

This study aims to examine the influence of perceived usefulness, perceived ease of use, perceived risk and attitude toward use on intention to transact on 2 e-commerce models, marketplace and social media.  This research is a descriptive and comparative study with 140 research samples consisting of 70 samples in each e-commerce model obtained from students in Jember who are experienced in using e-commerce. The data analysis method used is Partial Least Square (PLS). The results showed that: (a) Perceived ease of use has an influence on perceived usefulness on Marketplace and Social Media; (b) Perceived usefulness  has an influence on attitude toward use on Marketplace and Social Media; (c) Perceived ease of use has an influence on attitude toward use on Marketplace and Social Media; (d) Perceived usefulness has an influence on intention to transact on Marketplace and Social Media; (e) Attitude toward use has an influence on intention to transact on Marketplace and Social Media; (f) Perceived Risk  has no influence on intention to transact on Marketplace and Social Media.   Keywords: technology accepted model, perceived risk, e-commerce.