Identification of Changes in Digital Business  Model for MSMEs Based on Dynamic Capabilities

Nungky Viana  Feranita; Siti Husnul  Hotima; Denis  Irawan

doi:10.31967/prmandala.v3i0.446

Nungky Viana Feranita Sekolah Tinggi Ilmu Administrasi Pembangunan
Siti Husnul Hotima Sekolah Tinggi Ilmu Administrasi Pembangunan
Denis Irawan Sekolah Tinggi Ilmu Administrasi Pembangunan

DOI: https://doi.org/10.31967/prmandala.v3i0.446

Abstract

This paper aims to identify and examine changes in business models as a response to a changing environment,
especially how micro, small and medium enterprises or MSMEs can respond to digitalization. The topic is essential to
talk about because the emergence of digital technology opens up new business opportunities and at the same time
creates various challenges. This paper discusses changes in business models from the perspective of dynamic
capabilities by showing how and under what conditions MSMEs succeed in developing and implementing digital
business models. MSMEs need strong dynamic capabilities to respond to environmental dynamics.
Keywords : Changes in Business Models, Digital, Dynamic Capabilities, MSMEs.