DEVELOPMENT OF SELF ECOMMERCE ADVERTISEMENT PLATFORM IN INDONESIA AND ITS IMPACT ON THE GROWTH OF COMMUNITY TRUST FOR SHOPPING ONLINE

Abstract

The rapid development of information technology cannot be stopped anymore, the growth of electronic commerce is increasingly prevalent by promoting itself so that many attract traders and consumers. As a provider of transaction services between consumers and producers / sellers, building trust is the most important thing so that transactions between the two parties can run well. The purpose of this study is to provide an overview of the development of self-commerce advertisement platform in Indonesia and its impact on the growing public trust to shop online today. This research is exploratory research using qualitative descriptive methods, data collection methods namely observation, interviews, and literature studies. The number of observational samples is as many as 100 respondents who are ecommerce users of Shopee, Tokopedia and Bukalapak. The results show that in Indonesia, the growth of e-commerce has reached this growth, supported by the high promotion of e-commerce platforms on various media, both television, social media and print media, by offering transaction security guarantees, shopping points, free delivery, availability all types of products, seller reputation, recommendations and others. Trust is becoming increasingly marked by the growth of e-commerce currently in the range of 60% to 80% per year, thus in 2018 this will be a very positive momentum for investors to invest in the e-commerce or internet network-based trading sector in Indonesia