EFFECT GENERIC STRATEGY AND PERFORMANCE ON ENTERPRISE SUSTAINABILITY WITH INVESTMENT OPPORTUNITY AS INTERVENING VARIABLE (EMPIRICAL EVIDENCE OF COMPANIES LISTED ON IDX, MYX, PSE, SGX AND SET)

Abstract

This study isto analyze the causes of how a company can be sustainable. Companies that can not survive are due to internal problems, such as the lack of proper generic strategy and value added enterprises do not perform well. External factors could is expected to affect the company's ongoing global economic crisis. Design / methodology, using quantitative methods, and testing hypotheses by using Partial Least Square method with Smart PLS. The data source is a public company listed on the Indonesia Stock Exchange (IDX), Jakarta, Bursa Malaysia (MYX), Philippine Stock Exchange (PSE), Singapore Stock Exchange (SGX) and The Stock Exchange Of Thailand (SET) which were obtained from the data base OSIRIS and global web site reporting. Samples were taken of the manufacturing companies listing on the Stock Exchange and has issued a sustainability report and annual report of the year 2009 – 2013. Method of company selection of the sample used in this research is purposive sampling, the samples taken from certain considerations based on the objective (sekaran 2011). The findings, generic strategy and value-added enterprise significantly has an indirect effect on the sustainability of the company through investment opportunities. While the direct impact of generic strategy and investment opportunities for the sustainability of the company. The implication, companies needs to implement the strategy and value-added generic companies that can be useful in decision making and optimal best in making an investment decision at the end into a company's sustainability.