Analysis of Public Motivation in Adopting Digital Financial Technology at Paiton New Market, Probolinggo Regency

Abstract

Digital finance is a financial technology system that allows people to conduct online transactions easily and practically. This study aims to identify the motivations and barriers for people, particularly traders at Pasar Baru Paiton, in adopting digital financial technology. The research method used was qualitative, with data collection techniques through literature review, observation, in-depth interviews, and documentation. The results show that the majority of Pasar Baru Paiton traders still use manual payment systems due to limited knowledge and concerns regarding the security of digital transactions. However, some traders have begun adopting digital financial technology, motivated by the convenience, speed of transactions, and the need to increase competitiveness amidst the advancement of the digital era. The main barriers to adoption of this technology include a lack of education and training, as well as infrastructure challenges. Therefore, training and outreach are recommended to increase traders' understanding and readiness to implement digital financial technology to strengthen business sustainability and improve transaction efficiency at Pasar Baru Paiton.

Keywords: Motivation, Digital Finance, Paiton New Market.