The Implementation of Stakeholder-Based Cultural Accounting in the Effort to Sustain the Traditional Art of Bantengan

Abstract

This purpose research to explore cultural accounting practices that embody local values within the Bantengan community and assess the contributions of various stakeholders in sustaining traditional arts, guided by the principles of Stakeholder Theory. Employing a qualitative methodology, the study uses a single case study approach focused on the Bantengan community in Malang Regency. Data were gathered through interviews, observations, and document analysis, and were interpreted using explanation-building and pattern-matching techniques consistent with case study research protocols. The results reveal that cultural accounting practices within the Bantengan community are still informal, rooted in lived experience, and emphasize values such as self-reliance, openness, and communal ties. Key stakeholders like local art groups and village authorities actively participate in administrative functions. However, secondary stakeholders—including sponsors and regional governmental bodies—have not yet demonstrated strong involvement. This study offers a conceptual model of stakeholder-based cultural accounting that aligns with local values, encourages participatory engagement, and supports the sustainable safeguarding of cultural traditions. It also contributes to the growing discourse on socio-cultural accounting in Indonesia and provides practical insights for policymakers and cultural practitioners.

Keywords: Cultural Accounting, Stakeholder Theory, Bantengan Art, Cultural Heritage Preservation, Sustainability, Community Participating