THE EFFECT OF MARKETING MIX (4P) ON THE PURCHASE DECISION OF MINERAL WATER (STUDY ON IRAMOR MINERAL WATER CUSTOMERS IN DILI CITY, TIMOR LESTE

Antonito  do Rosario; Khalid  K. Moenardy; Augustu  da C. Soares

doi:10.31967/prmandala.v5i0.1216

Antonito do Rosario Institute of Business Timor-Leste
Khalid K. Moenardy Institute of Business Timor-Leste
Augustu da C. Soares Institute of Business Timor-Leste

DOI: https://doi.org/10.31967/prmandala.v5i0.1216

Abstract

This research aims to Test and Analyze: Influence product , price , place distribution And promotion in a way Partial And simultaneous to decision purchase. Type study this is quantitative with approach descriptive. Collected data with primary data and secondary data with Amount sample as many as 85 people. The sampling procedure is to use technique determination sample with accidental sampling. Data is collected use questionnaire with scale likert. Technique data analysis using multiple linear regression and statistics inferential in SPSS analysis. Results from study conclude that: variable Product (X1), Place (X3) and Promotion (X4) no There is influence significant to Decision Purchase (Y) drinking Water in packaging Iramor, meanwhile Variable Price influential significant to decision purchases (Y) and in a way simultaneous Mix 4P marketing is influential significant to decision purchase (Y) Necessity enhancement to marketing product to the IRAMOR Company so that you can strengthen product them, so can increase decision purchase.