INCOME FOR THE MONTH OF RAMADHAN

Abstract

The analysis of MSME income along the Jl. The month of Ramadan has changes in consumer behavior that can affect income and welfare. This research uses qualitative methods with descriptive analysis. Data collection using interview, observation and documentation methods. There were 37 samples of street vendors / MSMEs in the Jl. Java and Jl. Kalimantan Kamus Jember areas as informants. The research results positively show that the increase in demand for takjil and fast-breaking food creates large business opportunities for small traders and local businesses. Takjil traders often employ more workers to assist them in the preparation and sales process. This creates temporary employment opportunities that can help reduce unemployment rates and provide additional income for people. each day can generate substantial income for traders, which in turn will contribute to the growth of the local economy. Negatively, there are many competitors who have the same products that every trader sells and as a result sellers who have the same products tend to prefer goods/sales on the side of the road rather than stands where they have to park their bicycles/cars.