POLITICAL MARKETING IN LEGISLATIVE ELECTION IN INDONESIA

Abstract

The concept of political marketing can be implemented in the world of politics, known as political marketing. Political marketing is not intended to win contests but rather to help formulate how a political campaign process can run as expected.  Likewise in Indonesia, a developing democratic country needs to adopt this concept.   In this era, the use of digital platforms is part of an effort to help win political campaigns. In terms of digitalization, Indonesian society has also started to see an increasing trend. This will certainly help the process of effective political messages to constituents.  Political marketing will build a planning process to evaluate victory in a political campaign