IMPACT OF ORGANIZATIONAL CULTURE, LEADERSHIP AND WORK SATISFACATION TO OCB IN PT. INDOMARCO PRISMATAMA JEMBER

Abstract

This study aims to analyze the impact of organizational culture, leadership, and job satisfaction on organizational citizenship behavior (OCB) at PT. Indomarco Prismatama Jember. Increasing competition in the business industry requires companies to have effective and efficient human resources to support the achievement of organizational goals. OCB is one of the important factors expected to provide added value to the company. This research uses a quantitative approach with multiple linear regression methods to examine the influence of independent variables (organizational culture, leadership, and job satisfaction) on the dependent variable (OCB). The population in this study consists of employees in the Development Department of PT. Indomarco Prismatama Jember, with a total sample of 37 people. The results show that organizational culture, leadership, and job satisfaction have a significant partial effect on OCB. The study suggests that the company extend the observation period, increase the sample size, and consider other variables such as organizational commitment, motivation, compensation, and employee performance in measuring OCB.