EFFECT OF LOCATION, PRICE, FACILITIES , SERVICE QUALITY, AND WORD OF MOUTH ON VISITOR SATISFACTION AT THE KEBONAGUNG JEMBER BATH TOUR

Abstract

The aim of this research is to determine the partial and simultaneous influence between location, price, facilities , service quality, and word of mouth on visitor satisfaction at the Kebonagung Jember bathing tour . The analytical method used is multiple linear regression. The population in this study were all visitors to the Kebonagung bathing tourist attraction. The sampling technique is by using purposive sampling. The number of samples used was 60 respondents. The results of this research are Location, Price, Facilities , Word of Mouth has a significant effect on visitor satisfaction. Meanwhile, service quality does not have a significant effect on visitor satisfaction at the Kebonagung Jember bathing tour.