The Effect Of Market Orientation And Entrepreneurship Quality, With The Role Of Government Policy As Moderating Variables On Business Performance In Agricultural Cultivation Enterprises In Municipiu Aileu

Abstract

The aims of this research are to Analyze and described the influence of market orientation, identifying the entrepreneurial quality with government’s policy as a moderating variable on business performance in Municipiu Aileu, in the year of 2020. The method used in this research was Census Method or saturated sample in which all the group members were selected as respondent with the total of 32 samples. All variables in this research were measured with likert scale by using statistics, descriptive, inferential, multiple linear regression test and moderated regression test. The result proved with multiple linear regression test that there is no significant effect and, performance orientation variable was (0.383<2.037), entrepreneurial quality was (0.170<0.037), government policy was (1.967<2.037). Meanwhile moderated regression test showed that government’s policy on moderating market orientation towards business performance was (0.7300.370) the government policy in moderating entrepreneurial quality towards business performance was (0.133++0.142). Thus, this research showed that market orientation and entrepreneurial quality do not have positive relationship and that government’s policy is not a variable in moderating market orientation towards business performance but, the government’s policy can be able to moderate entrepreneurial quality towards business performance.