RIEMBA - JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI

ANALISIS PENGARUH PRODUCT, PRICE, PROMOTION, PLACE, PEOPLE, PROCESS, DAN PHYSICAL EVIDENCE TERHADAP KEPUTUSAN PEMBELIAN KATERING DI KAREN KATERING JEMBER

Veranda Nauli Elisabeth Rajagukguk, Tamriatin Hidayah, Hayatul Maspufah — Wed, 04 Sep 2024 15:15:23 +0700

This study aims to determine the effect of product, price, promotion, place, people, process, and
physical evidence on catering purchasing decisions at Karen Katering Jember. This type of
research is quantitative with data sources obtained through purposive sampling techniques with
questionnaire distribution methods. The data analysis method of this study uses multiple linear
regression analysis methods. The results of this study are Product (Significance value of 0.016
<0.050) has a partial effect on purchasing decisions. Price (Significance value of 0.745> 0.050)
does not have a partial effect on purchasing decisions. Promotion (Significance value of 0.032
<0.050) has a partial effect on purchasing decisions. Place (Significance value of 0.083> 0.050)
does not have a partial effect on purchasing decisions. People (Significance value of 0.867>
0.050) does not have a partial effect on purchasing decisions. Process has a partial effect on
purchasing decisions. Physical Evidence (Significance value of 0.000 < 0.050) has a partial
effect on purchasing decisions. The conclusion of this study shows that the variables product,
promotion, process, and physical evidence have a positive and significant effect on purchasing
decisions while the variables place, people and price do not have a significant effect on
purchasing decisions.

PENGARUH KUALITAS PRODUK, CITRA MEREK, PROMOSI DAN HARGA TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA WIZZMIE JEMBER

Yessy Kusuma Sari, Hary Sulaksono, Hayatul Maspufah — Wed, 04 Sep 2024 15:23:36 +0700

This study aims to find out the direct and indirect effects of product quality variables,
brand image, promotion and price on customer loyalty and its influence on consumer
satisfaction as an intervening variable on Wizzmie Jember. The poll in this study was a consumer
of Wizzmie Jember. The sample used in this study was 102 respondents obtained from Cochran's
formula with a minimum sample of 96 respondents. The type of research in this study uses
quantitative research methods. The sampling technique used is purposive sampling. The data
analysis method uses path analysis (path analysis) with the help of SPSS 20. Tests used are
instrument tests (validity tests and reliability tests), classic assumption tests (normality tests,
multicollinierity tests, heteroskedasticity tests), hypothesis tests (tests) and sobel testing.
Research results show that promotional effects do not have a direct effect, and then product
quality, brand image and price have a direct effect on consumer satisfaction. Furthermore,
promotion, price and consumer satisfaction have a direct effect and product quality and brand
image have no direct effect on customer loyalty. Then product quality and promotion have no
indirect effect and brand image and price have an indirect effect on customer loyalty through
consumer satisfaction.

PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, HARGA, PROMOSI DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA KONVEKSI CV. PESONA JEMBER ID

Ananta Dwi Saputra, Hamzah Fansuri Jusuf, Tamriatin Hidayah — Wed, 04 Sep 2024 15:24:11 +0700

This study aims to determine the effect of product quality, service quality, price, promotion
and location in a partial and simultaneous manner on purchasing decisions on CV Pesona
Jember ID convection. The population in this study was consumers of CV Pesona Jember ID.
The sample used was 60 respondents with roscoe formula. The sampling technique used is
incidental sampling. The data analysis method uses multiple linear regression analysis with the
help of SPSS 20. Tests used by instrument tests (validity tests and reliability tests), classical
assumptions tests (normality tests, multicollinierity tests and heteroskedasticity tests), coefficient
determination tests (R2) and hypothesis testing (test and test). The results of this study show that
product quality, service quality, promotion and location have no partial effect on purchasing
decisions and prices have a partial effect on purchasing decisions, then product quality, service
quality, prices, promotions and locations have a simultaneous effect on purchasing decisions.

PENGARUH LINGKUNGAN KERJA, KEPEMIMPINAN, BUDAYA ORGANISASI, DAN PROMOSI JABATAN TERHADAP KINERJA KARYAWAN PADA PERUSAHAAN UMUM DAERAH PERKEBUNAN KAHYANGAN JEMBER

Adin Tri Wartono, Suwignyo Widagdo, Haifa Haifa — Wed, 04 Sep 2024 15:31:18 +0700

This research aims to analyze the influence of work environment, leadership,
organizational culture, and position promotion on employee performance at the Kahyangan
Jember Plantation Regional Public Company. The type of research used is quantitative research.
The data used is primary data with data collection techniques, namely questionnaires and
literature studies. The data analysis method used is data validity test, classical assumption test,
multiple linear regression, r2 determination coefficient test, and hypothesis testing. The results
showed that Leadership and Organizational Culture had a partial effect on Employee
Performance. While the Work Environment and Position Promotion have no effect on Employee
Performance. While the Work Environment, Leadership, Organizational Culture, and Position
Promotion simultaneously affect Employee Performance.

FAKTOR-FAKTOR YANG MEMENGARUHI KEPATUHAN WAJIB PAJAK DALAM MEMBAYAR PAJAK BUMI DAN BANGUNAN DI DESA PATEMON KECAMATAN PAKUSARI KABUPATEN JEMBER

Monica Erliyana Kusuma, muh Firdaus, Nurshadrina Kartika Sari — Wed, 04 Sep 2024 15:36:12 +0700

This study aims to analyze the influence of tax knowledge, tax awareness, tax penalties, income
level, and tax socialization on the compliance of land and building taxpayers. The population in
this study consists of taxpayers in Patemon Village who have rights and obligations over land
and buildings. The sampling technique used in this study is purposive sampling, resulting in a
sample of 60 respondents. The data analysis method employed is multiple linear regression
analysis using SPSS Statistics 25. The results of the study indicate that partially, the variables of
tax knowledge and tax socialization have an effect on the compliance of land and building
taxpayers. Meanwhile, the variables of tax awareness, tax penalties, and income level do not
have an effect on the compliance of land and building taxpayers. Simultaneously, tax knowledge,
tax awareness, tax penalties, income level, and tax socialization influence the compliance of land
and building taxpayers.

PENGARUH KINERJA LINGKUNGAN, PROFITABILITAS, MEDIA SOSIAL, SENSITIVITAS INDUSTRI, UKURAN PERUSAHAAN TERHADAP PENGUNGKAPAN CORPORATE SOSIAL RESPONSIBILITY PADA PERUSAHAAN SEKTOR BARANG BAKU DI BEI

Inayatul Jannah, Diana Dwi Astuti, Mainatul Ilmi — Wed, 04 Sep 2024 15:40:57 +0700

This research aims to determine the personal and simultaneous influence of
environmental performance variables, profitability, social media, industry sensitivity and
company size on CSR disclosure. The population used was 107 companies and the resulting
sample was 10 companies. The data collection method in this research uses multiple linear
regression analysis with the help of the SPSS 25 analysis tool. Data collection in this research
uses a purposive sampling method using certain criteria. environmental performance,
profitability, industry sensitivity and company size have no partial effect on CSR, while social
media has a partial effect on CSR.