https://jurnal.itsm.ac.id/index.php/JEB/issue/feed 2024-12-13T10:56:27+07:00 Mustofa mustofa@itsm.ac.id Open Journal Systems <p>Journal of Economics and Banking published by Program Studi Keuangan dan Perbankan, Institut Teknologi dan Sains Mandala. The Journal's&nbsp;publishes theoretical and empirical research papers spanning all the major research fields in economics and banking. The Journal's emphasis is on theoretical developments and their implementation, empirical, applied, and policy-oriented research in economics and banking. The Journal's purpose is to improve communications between, and within, the academic and other research communities and policymakers and operational decision makers at financial institutions - private and public, national and international, and their regulators.</p> https://jurnal.itsm.ac.id/index.php/JEB/article/view/1269 2024-12-06T11:31:59+07:00 Muhammad Firdaus muhammadfirdaus2011@gmail.com Ayu Ramdani Herdiyanti muhammadfirdaus2011@gmail.com Bagus Qomaruzzaman Ratu Edi muhammadfirdaus2011@gmail.com

<p>This research was conducted to determine the effectiveness of Wardah's Cosmetic Television Advertisement "Feel the Beauty". This type of research is descriptive with descriptive data analysis techniques and cross tabulation (crosstabs). In this study, the sampling technique used was purposive sampling technique. With the data obtained from the results of distributing questionnaires with respondents, STIE Mandala Jember students with Strata 1 (S1) criteria and aged 17-25 years described descriptively. The data processing method in this study uses the analysis method of research indicator tests, namely validity testing and reliability testing using the help of SPSS 25 software. Furthermore, cross tabulations (crosstabs) are used to see the relationship and explain the data findings. From the results of the study, it is known that the effectiveness of Wardah's Cosmetic Television Advertisement "Feel the Beauty" performance given by the company PT. Paragon Technology and Innovation has exceeded the average value of consumer expectations and was declared effective. The results of the Customer Response Index (CRI) at each response stage in this study indicate that all the response stage values ​​are almost 100%. It can be concluded that Wardah Cosmetics Advertisement "Feel the Beauty" has a positive effect, namely gaining consumer awareness so that they are interested in making purchases.</p>

2024-12-06T11:28:28+07:00 Copyright (c) 2024 Muhammad Firdaus, Ayu Ramdani Herdiyanti, Bagus Qomaruzzaman Ratu Edi https://jurnal.itsm.ac.id/index.php/JEB/article/view/1273 2024-12-13T10:56:27+07:00 Citra Maya Febrianti bagus@itsm.ac.id Bagus Qomaruzzaman Ratu Edi bagus@itsm.ac.id

<p>This study is entitled "The Influence of Service Quality and Public Interest on Financing at PT. Permodalan Nasional Madani (PERSERO) (Case Study in Moro Hamlet, Glagah District). This study aims to determine and analyze the effect of service quality and public interest in financing. This type of research is quantitative research. The population in this study is PNM Prospective Customers. The sample used was 30 respondents with a sampling technique, namely random sampling. The data processing method in this study uses data instrument test analysis methods (validity test and reliability test), classical assumption test (normality test, multicollinearity test, heteroscedasticity test), multiple linear regression, coefficient of determination, and hypothesis test (F test and t test) with the help of SPSS 25. The results showed that the variables of service quality and public interest simultaneously had a significant effect on financing. Partially, the variable of service quality has a significant effect on financing, while the variable of public interest partially does not have a significant effect on financing.</p>

2024-12-13T10:50:43+07:00 Copyright (c) 2024 Citra Maya Febrianti, Bagus Qomaruzzaman Ratu Edi