Journal of Economics and Banking

The Effectiveness of Wardah Cosmetic Television Advertising on Women

2024-12-06T11:31:59+07:00

This research was conducted to determine the effectiveness of Wardah's Cosmetic Television Advertisement "Feel the Beauty". This type of research is descriptive with descriptive data analysis techniques and cross tabulation (crosstabs). In this study, the sampling technique used was purposive sampling technique. With the data obtained from the results of distributing questionnaires with respondents, STIE Mandala Jember students with Strata 1 (S1) criteria and aged 17-25 years described descriptively. The data processing method in this study uses the analysis method of research indicator tests, namely validity testing and reliability testing using the help of SPSS 25 software. Furthermore, cross tabulations (crosstabs) are used to see the relationship and explain the data findings. From the results of the study, it is known that the effectiveness of Wardah's Cosmetic Television Advertisement "Feel the Beauty" performance given by the company PT. Paragon Technology and Innovation has exceeded the average value of consumer expectations and was declared effective. The results of the Customer Response Index (CRI) at each response stage in this study indicate that all the response stage values are almost 100%. It can be concluded that Wardah Cosmetics Advertisement "Feel the Beauty" has a positive effect, namely gaining consumer awareness so that they are interested in making purchases.

The Influence of Service Quality and Public Interest in Financing at PT. Permodalan Nasional Madani

2024-12-13T10:56:27+07:00

This study is entitled "The Influence of Service Quality and Public Interest on Financing at PT. Permodalan Nasional Madani (PERSERO) (Case Study in Moro Hamlet, Glagah District). This study aims to determine and analyze the effect of service quality and public interest in financing. This type of research is quantitative research. The population in this study is PNM Prospective Customers. The sample used was 30 respondents with a sampling technique, namely random sampling. The data processing method in this study uses data instrument test analysis methods (validity test and reliability test), classical assumption test (normality test, multicollinearity test, heteroscedasticity test), multiple linear regression, coefficient of determination, and hypothesis test (F test and t test) with the help of SPSS 25. The results showed that the variables of service quality and public interest simultaneously had a significant effect on financing. Partially, the variable of service quality has a significant effect on financing, while the variable of public interest partially does not have a significant effect on financing.

THE INFLUENCE OF SERVICE QUALITY AND PUBLIC INTEREST IN FINANCING AT PT. PERMODALAN NASIONAL MADANI (PNM)

2025-01-07T15:57:28+07:00

The Influence of Product Quality, Brand Image, and Price on Purchasing Decisions on Wardah Cosmetic Products

2025-01-07T16:01:57+07:00

This study aims to examine the effect of product quality, brand image, and price on purchasing decisions on Wardah cosmetic products. The research data was obtained from distributing questionnaires to the research object with a sampling technique using purposive sampling. This type of research is quantitative. Respondents in this study were female students in Jember with a total of 40 respondents. Data analysis in this study used Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Multiple Linear Regression Analysis Test, Determination Test (R2), t Test, F Test. The results of this study indicate that product quality, brand image, and the price have a significant effect partially or simultaneously, this is evidenced by the value of t count > t table and the test value of F count > F table . The coefficient of determination (R2) is 0.786, which means that purchasing decisions can be explained by variables of product quality, brand image, and price of 78.6%, while 21.4% is explained by other variables not included in this study.

MONEY SUPPLY AND MACROECONOMIC FACTORS THAT INFLUENCED BEFORE COVID 2019

2025-01-07T16:05:25+07:00

This study is intended to determine what macroeconomic variables or factors affect the money supply (JUB) in Indonesia. By using secondary data for 1999 – 2019 collected from BPS and BI – using the OLS regression method on the partial adjustment model – the results obtained are: (1) interest rates and inflation both have a statistically significant negative effect on JUB in Indonesia, (2) the exchange rate, foreign exchange reserves, government spending and GDP do not affect the JUB in Indonesia. From the results of the study, it appears that the Indonesian government is more dominant in using monetary policy instruments than fiscal policy in managing the money supply in Indonesia. JUB in Indonesia.