The Influence of Service Quality and Public Interest in Financing at PT. Permodalan Nasional Madani

Citra Maya Febrianti; Bagus Qomaruzzaman Ratu Edi

Citra Maya Febrianti Institut Teknologi dan Sains Mandala
Bagus Qomaruzzaman Ratu Edi Institut Teknologi dan Sains Mandala

Keywords: Quality of Service, Community Interest, PT. Permodalan Nasional Madani

Abstract

This study is entitled "The Influence of Service Quality and Public Interest on Financing at PT. Permodalan Nasional Madani (PERSERO) (Case Study in Moro Hamlet, Glagah District). This study aims to determine and analyze the effect of service quality and public interest in financing. This type of research is quantitative research. The population in this study is PNM Prospective Customers. The sample used was 30 respondents with a sampling technique, namely random sampling. The data processing method in this study uses data instrument test analysis methods (validity test and reliability test), classical assumption test (normality test, multicollinearity test, heteroscedasticity test), multiple linear regression, coefficient of determination, and hypothesis test (F test and t test) with the help of SPSS 25. The results showed that the variables of service quality and public interest simultaneously had a significant effect on financing. Partially, the variable of service quality has a significant effect on financing, while the variable of public interest partially does not have a significant effect on financing.

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