EFFECT OF FREE SHIPPING PROMOTION,CUSTOMER RATING, CUSTOMER REVIEW REGARDING PURCHASE DECISIONS AT THE ONLINE SHOP SHOPEE UD SURYA JAYA ABADI MOTOR

Antonius Gunawan; Hamzah Fansuri Yusuf; Tamriatin Hidayah

doi:10.31967/jembar.v2i1.1064

Antonius Gunawan Mandala Institute of Technology and Science
Hamzah Fansuri Yusuf Mandala Institute of Technology and Science
Tamriatin Hidayah Mandala Institute of Technology and Science

DOI: https://doi.org/10.31967/jembar.v2i1.1064

Keywords: Free Shipping Promotion, Customer Rating, Customer Review, Purchase Decision, Online Shop Shopee

Abstract

Economic and business developments in Indonesia currently have an impact on increasing the rate of growth in Indonesian business. Technological developments have shifted customer behavior from purchasing through offline shops to purchasing through online shops. With the increasing development of technology through online shops, people do not need to come directly to the shop, even young people are now deciding to buy automotive products through online shops because there are so many users of this application. Entrepreneurs in the industry are expected to be able to identify all forms of competition they will face in the automotive sector. Technological development shave shifted customer behavior from purchasing through offline shops to purchasing through online shops. These changes have influenced consumer purchasing decisions in purchasing a product. This is largely influenced by their perception of the price, product, place promotion (marketing mix) that has been determined by the company so far. This research aims to analyze the influence of Free Shipping Promotions, Customer Ratings, and Customer Reviews on purchasing decisions at the Shopee online shop. The method used is to provide questionnaires to consumers using the Shopee application and collect quantitative data. After collecting data through interviews and giving questionnaires, the results showed that the free shipping promotion variables, customer ratings, and customer reviews had a positive and significant influence on purchasing decisions.