The Role of Digital Technology Adoption in Improving the Performance of Women Entrepreneurs

  • Nungky Viana Feranita Sekolah Tinggi Ilmu Administrasi Pembangunan
  • Asmuni Asmuni Sekolah Tinggi Ilmu Administrasi Pembangunan
  • Andrias Dwimahendrawan Sekolah Tinggi Ilmu Administrasi Pembangunan

Abstract

The purpose of writing this paper is to explore issues related to the role of digital technology adoption in improving the performance of women entrepreneurs. The conceptual framework was developed by conducting a review of the relevant literature before developing propositions regarding the effect of digital technology adoption on business performance. The analytical method used is a literature study. This paper anticipates that the adoption of digital technology will support the performance of women entrepreneurs. Future research should be conducted to perform empirical analyses to validate and/or modify the propositions presented in this paper.

Published
2023-07-12